[ecrea] Call for Chapters: Popular Representations of America in Non-American Media

*Call for Chapters: /Popular Representations of America in Non-American 
Media/*

*Edited by: Floribert Patrick C. Endong*

*Publisher: IGI Global (USA)*

**

*Introduction*

Much of what the world knows about America is constructed and spread by 
global American or Western media, particularly global mass cultures such 
as Hollywood, VOA, ABC, and CNN among others. This theory is not 
unconnected to American media’s ideological and cultural domination of 
foreign markets in Europe, Asia, South-America and Africa. As noted by 
Thussu (2000), prominent American media organizations such as CNN and 
VOA have “power to mould the international public opinion. [Their] 
version of world events is likely to define the worldviews of millions 
of viewers around the globe”.

Meanwhile, most of these global American media – which claim to be 
windows into America – are arguably bias or simply selective, as they 
have a relatively myopic focus on their country of origin. Some of them, 
like Hollywood and CNN, deliberately function more like “America’s 
advertising department” and are thus predestined to perpetually portray 
America in a positive light. Others often overlook salient negative news 
that may, to an extent, damage the image of America. A good illustration 
of this truism is the fact that, issues like poverty – which affects 
over 15% of the American population – have rarely attracted the 
attention of the American media – a situation Medina (2013) decries in 
his online article titled “About 15% of Americans live in poverty, why 
is no one talking about it?”

In view of this bias nature of both local and global American media, it 
appears interesting and timely to explore how non-American media cover 
and represent America. There is, in this regards, need to explore the 
extent to which non-American media organizations de-construct, endorse 
or “re-construct” American media’s portrayals of the U.S. and Americans 
as well as the dominant aspects of “Americaness” these foreign media are 
interested in. This book will offer broad perspectives, case studies and 
methods of studying how America is represented in Third World media as 
well as in some other non-American mass media, ranging from cinema and 
comics, to TV and advertising.

*Objectives*

This book is aimed at providing different perspectives on non-American 
media’s representation of the U.S.A. and Americans. These perspectives 
may be historical, religious, socio-cultural and political among others. 
The book equally seeks to explore such representations in diverse media 
notably cinema, television, games, magazines, comics, photojournalism, 
advertising and online platforms among others.

*Target Audience*

The target audience of this book will consist of students, scholars, 
media practitioners, policy makers, international relation experts, 
politicians and other professionals in representation research.

*Recommended Topics*

·American authenticity in non-American media

·Historical perspective on foreign media’s representation of America

·The American dream in Asian, African or Latin-American media

·Portrayal of America by pro-Islamist and Arab media

·Representation of America in non-American religious communication

·America and American identities in war films

·American politics in non-American media

·Image of American politicians in non-American media

·Americaness /vs/ Europeaness in Third World media

·American capitalism versus communism in non-American media

·American capitalism /vs/ African communalism in non-American media

·American /vs/ non-American representation of the U.S. (case studies are 
encouraged here)

·Audiences perceptions of non-American media’s representation of America

·Americans’ perception of foreign media representation of the U.S.

·America’s influence on non-American media portrayal of the U.S.

·Representation of America on online platforms

*Submission Procedure*

Researchers and practitioners are invited to submit on or before 
September 30, 2018, a chapter proposal of 1,000 to 2,000 words clearly 
explaining the mission and concerns of his or her proposed chapter. 
Authors will be notified by October 15, 2018 about the status of their 
proposals and sent chapter guidelines. Full chapters are expected to be 
submitted by December 31, 2018, and all interested authors must consult 
the guidelines for manuscript submissions at 
http://www.igi-global.com/publish/contributor-resources/before-you-write/ 
prior to submission. All submitted chapters will be reviewed on a 
double-blind review basis. Contributors may also be requested to serve 
as reviewers for this project. Note: There are no submission or 
acceptance fees for manuscripts submitted to this book publication, 
Networked Business Models in the Circular Economy. All manuscripts are 
accepted based on a double-blind peer review editorial process. All 
proposals should be submitted through the eEditorial Discovery®TM online 
submission manager.

Submit your proposal online at 
https://www.igi-global.com/publish/call-for-papers/call-details/3409
*Note*: There are no submission or acceptance fees for manuscripts 
submitted to this book publication:

*Important Dates*

September 30, 2018: Proposal Submission Deadline

October 15, 2018: Notification of Acceptance

November 30, 2018: Full Chapter Submission

January 19, 2019: Review Results Returned

March 5, 2019: Final Acceptance Notification

March 30, 2019: Final Chapter Submission

*Editor’s Contact:*

Floribert Patrick C. Endong, Department of Theatre, Film and Carnival 
Studies, University of Calabar, Nigeria.

(floribertendong /at/ yahoo.com)
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