[ecrea] New book: The political portrait

We are pleased to announce the publication of:

Il ritratto e il potere. Immagini della politica in Francia e in Italia 
nel Novecento (edited by Luciano Cheles and Alessandro Giacone), Pacini 
Editore, Pisa, 2017.  127 b/w and 55 colour illustrations. 18 Euros

http://www.pacinieditore.it/ritratto-e-potere/

The portrait is a figurative genre that has always played an important 
role in political communication. Its potential effectiveness resides in 
its ability to make absent people present, which confers politicians the 
gift of ubiquity. The commonplace view is that an image faithfully 
reproduces the subject it refers to (“photography never lies”); however, 
pose, facial expression, sartorial style, colours, props and background 
are all carriers of meaning which can subliminally influence the 
onlooker. Graphic artists and spin doctors all too readily exploit these 
features to mythologize their subjects. The portrait is notably one of 
the key instruments of the propaganda of totalitarian regimes. However, 
it also dominates the propaganda of democratic countries, as a result of 
the strong personalization and spectacularisation of politics. The 
vigorous poster and website election campaigns of Silvio Berlusconi, 
Ségolène Royal, Marine Le Pen and Matteo Renzi are cases in point.

This volume of essays deals with political portraiture in France and 
Italy, from the early 20th century to the present. It investigates 
official portraits (the images diffused by political parties via posters 
and the web), as well as satirical ones and the images of public figures 
in the press. Special attention is devoted to issue of gender: three 
essays look at how female politicians and the First Ladies are 
represented in the media.

Table of contents

/Introduzione. Il volto e il messaggio/
Luciano Cheles & Alessandro Giacone

/Le campagne elettorali italiane nel XX secolo/
Maurizio Ridolfi

/Futurismo, Sant’Elia et ‘Artecrazia ou la contribution futuriste à la 
redéfinition du portrait politique dans l’Italie fasciste/
Jean-Philippe Bareil

/Prima di Berlusconi. Il ritratto politico nell’Italia repubblicana 
(1946-1994)/
Luciano Cheles

/Caricature e vilipendio al Capo dello Stato. La vicenda Einaudi-Guareschi/
Alessandro Giacone

/L’immagine di Palmiro Togliatti e di Maurice Thorez nel movimento 
comunista /internazionale
Sante Cruciani

/Les portraits des dirigeants communistes dans la France de la Guerre 
Froide (1947-1954)/
Olivier Forlin

/Le visage de la rigueur : construction, réception et subversion du 
portrait de Michel Rocard Premier ministre (1988-1991)/
Pierre-Emmanuel Guigo

/De la représentation de la Première Dame de France/
Farida Gad El Hak

/Tailleur Chanel ou robe à fleurs ? Portraits de femmes dans la vie 
politique française sous la Ve République/
Emmanuelle Retaillaud

/Facebook : i ritratti dei candidati alle elezini politiche italiane del 
2013/
Raffaello A. Doro

/Donne manifeste. L’immagine femminile nella propaganda figurativa in 
Francia e in Italia/
Luciano Cheles


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