[ecrea] CfP: re-evaluating china¹s global media expansion: WPCC: Vol 13:1

Call for Papers: RE-EVALUATING CHINA’S GLOBAL MEDIA EXPANSION: Vol 13: 1

As China continues its global economic rise, Chinese media have been 
tasked with making Beijing’s official voice heard and understood in the 
world. Eight years after the launch of an accelerated ‘media going-out’ 
policy, however, the nature and impact of that policy are still 
contested. It was originally billed as part of a government-led drive to 
accrue ‘soft power’ for China, but is that still the case under the 
presidency of Xi Jinping? Politically, technologically and 
strategically, much has changed for Chinese media since he came to 
power. As China becomes more assertive internationally, President Xi has 
reaffirmed the requirement for state media to act in the interests of 
the government and Communist Party at home and abroad. By 2017, China’s 
international media offering was vastly more sophisticated than that of 
2009. Chinese television, radio, print and websites were delivering 
streams of factual material to industrialised powers and developing 
nations, often in local languages and formats, and increasingly tailored 
to the Western social media networks that are blocked in mainland China. 
Have the core messages themselves altered, how are they received and 
have the efforts – thus far – been worthwhile ? China’s media have 
indeed ‘gone out’, but does the map they set off with in 2009 still make 
sense today?

This issue calls for papers that extend the debate about China’s media 
expansion, either by bringing a fresh critical perspective to current 
lines of enquiry – for example, through comparisons with the global 
reach of non-Chinese media – or by investigating new or under-covered 
areas. Submissions that deal with factual content are encouraged, 
particularly news and news-based features. This issue does not cover 
primarily cultural ‘soft power’ vehicles such as entertainment, fiction 
or the work of Confucius Institutes.

Themes may also include but are not limited to the following:

·The practical effects of the drive for media convergence, and how 
China’s global media organisations compare or compete with one another;

·New vehicles for ‘going out’, e.g. Sixth Tone;

·Social media and the ‘going-out’ policy, including Chinese news 
organisations’ use of Western social media;

·‘Going out’ in languages other than English;

·‘Going out’ to specific parts of the world such as Latin America or Africa;

·The external reception of domestic Chinese agendas or state media 
discourse;

·Implications of consumption of the ‘going-out’ media within China itself;

·The impact of new technology, international competition and global 
reporting conventions on the ‘going-out’ Chinese media and their staff;

·Factual material aimed at Chinese-speakers elsewhere in the world.


Submission of Abstracts: Prospective authors of research articles of 
between 6,000-8,000 words including notes and references are encouraged 
to send a 250-word abstract to (WPCC2015 /at/ gmail.com) 
<mailto:(WPCC2015 /at/ gmail.com)> no later than end 31st August 2017.

Deadline for abstracts: end 31st August 2017. Please send abstracts to 
(WPCC2015 /at/ gmail.com) <mailto:(WPCC2015 /at/ gmail.com)>

The editorial team of WPCC will endeavour to inform authors of abstracts 
by end 15th September 2017 if the abstract meets the brief of the issue 
and if they would like to request submission of a full text with a view 
to inclusion, subject to peer-review and editing on delivery.

Deadline for full-text submission: 15 December 2017. Authors of those 
abstracts encouraged by WPCC or new submissions should register at the 
journal website by 15 December 2017 attaching the article. Authors will 
be notified as soon as possible about acceptance, revisions or rejection 
and the outcome of the review process with a view to publishing accepted 
articles subject to any amendments requested. Please route 
communications about articles submitted via the journal's online system. 
Please submit articles via: 
http://www.westminsterpapers.org/about/submissions


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