[ecrea] CFP Viral Cultures CAMRI Conference

CALL FOR PAPERS: VIRAL/GLOBAL POPULAR CULTURES AND SOCIAL MEDIA: AN 
INTERNATIONAL PERSPECTIVE

Conference organised by the Communication and Media Research Institute 
(CAMRI), University of Westminster

Keynote Panel
·Nancy Baym
·Emily Keightley
·Dave Morley (TBC)
·Tony D Sampson
·Paddy Scannell

This interdisciplinary conference aims to examine how and why everyday 
popular culture is produced and consumed on digital platforms. There is 
increasing interest in studying and discussing the linkages between 
popular cultural and social media, yet there exist important gaps when 
comparing such cultural phenomena and modes of consumption in a global, 
non-west-centric context. The conference addresses a significant gap in 
theoretical and empirical work on social media by focusing on the 
politics of digital cultures from below and in the context of everyday 
life. To use Raymond Williams’s phrase, we seek to rethink digital viral 
cultures as ‘a whole way of life’; how ‘ordinary’, everyday digital acts 
can amount to forms of ‘politicity’ that can redefine experience and 
what is possible.
The conference will examine how social media users engage with cultural 
products in digital platforms. We will also be assessing how the 
relationship between social media and popular cultural phenomena 
generate different meanings and experiences.

The conference engages with the following key questions:
·How do online users in different global contexts engage with 
viral/popular cultures?
·How can the comparative analysis of different global contexts help us 
contribute to theorising emergent viral cultures in the age of social media?
·How do viral digital cultures redefine our experience of self and the 
world?

We welcome papers from scholars that will engage critically with 
particular aspects of online popular cultures. Themes may include, but 
are not limited to, the following:
·Analysing viral media texts: method and theory
·Theorising virality: new/old concepts
·Rethinking popular culture in the age of social media
·Social media, politicity and the viral
·The political economy of viral cultures
·Memes, appropriation, collage, virality and trash aesthetics
·Making/doing/being/consuming viral texts
·Hybrid strategies of anti-politics in digital media
·Viral news/Fake news
·Non-mainstream music, protest, and political discussion
·Capitalism and viral marketing

*PROGRAMME AND REGISTRATION*
This one-day conference takes place on Wednesday, 13th of September 
2017, at central London campus of University of Westminster. It will 
consist of a keynote panel and panel sessions. The fee for registration 
for all participants, including presenters, will be £40, with a 
concessionary rate of £15 for students, to cover all conference 
documentation, refreshments and administration costs.

*DEADLINE FOR ABSTRACTS*
The deadline for abstracts is Monday 10 July 2017. Successful applicants 
will be notified by Monday 17 July of 2017. Abstracts should be 250 
words. They must include the presenter’s name, affiliation, email and 
postal address, together with the title of the paper and a 150-word 
biographical note on the presenter. Please send all these items together 
in a single Word file (not as pdf!), and entitle the file and message 
with ‘CAMRI 2017’ followed by your surname. The file should be sent by 
email to Events Coordinator Karen Foster at (har-events /at/ westminster.ac.uk)

https://www.westminster.ac.uk/call-for-papers-viral-global-popular-cultures-and-social-media-an-international-perspective


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