Archive for August 2016

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[ecrea] New Book: Under Pressure: Coal Industry Rhetoric and Neoliberalism

Mon Aug 15 17:54:27 GMT 2016





For those interested in energy studies and/or rhetoric, some colleagues and I just published a new book <http://www.palgrave.com/us/book/9781137533142> analyzing corporate communication campaigns. Thanks for looking!

/Under Pressure: Coal Industry Rhetoric and Neoliberalism/ examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism.

The book is 30% to individuals and libraries with coupon code PMTHIRTY.


Jen Schneider, Associate Professor, School of Public Service
Director, PhD in Public Policy and Administration
208-426-2514
Environmental Research Building, Office 5135
Boise State University
1910 University Drive
Boise, ID  83725
https://jen-schneider.squarespace.com

Check out my new books:
Under Pressure: Coal Industry Rhetoric and Neoliberalism <http://www.palgrave.com/us/book/9781137533142> (30% off code: PMTHIRTY) /The Joy of Science: Seven Principles for Scientists Seeking Happiness, Harmony, and Success <https://www.amazon.com/Joy-Science-Principles-Scientists-Happiness/dp/1316509001>/

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