[ecrea] Blowing Up the Brand: Critical Perspectives on Promotional Culture

>Blowing Up the Brand: Critical Perspectives on Promotional Culture
>
>Edited by Melissa Aronczyk and Devon Powers
>
>
>
>Available on Amazon.com:
>http://www.amazon.com/Blowing-Up-Brand-Perspectives-Promotional/dp/1433108674/ref=sr_1_1?s=books&ie=UTF8&qid=1281972538&sr=1-1
>
>
>
>This edited volume seeks to redress the lack of scholarly work that takes
>promotion seriously as a form of social, cultural, political, and economic
>exchange. It unpacks the vernacular, the institutional structures, and the
>practices and performances that make up promotional culture in everyday
>life, offering diverse critical perspectives on how, as citizens, consumers,
>and users, we absorb, navigate, confront, and resist its influence.
>Contributions from both renowned scholars and emerging intellectuals make
>this book a timely and valuable contribution to the fields of media and
>communication studies, political science, cultural studies, sociology, and
>anthropology.
>
>
>
>"In a world where seemingly everything--products, people, politics--is
>branded, Blowing Up the Brand is a welcome intervention. Bringing together
>many of the finest minds studying the subject, the editors have assembled a
>singularly useful guide for navigating-and challenging-the current state of
>ubiquitous commodification." -Stephen Duncombe, New York University
>
>
>
>"Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that
>impressively combines the work of established and rising scholars who
>address the power and scope of branding in our increasingly
>marketing-oriented culture.  Its insights about the role of promotion and
>branding in such sectors of life as politics, art, activism, social
>networking, medicine, geography, academia, ethnicity, and the media make
>this an exciting book that is a must-read for those interested in
>critical-consumer studies and promotional culture."  -Matthew McAllister,
>Penn State University
>
>
>With contributions from Celia Lury and Liz Moor, John Corner, 
>Jefferson Pooley, Arlene Davila, Miriam Greenberg, Hongmei Li, 
>Graham Knight, Waddick Doyle and Gabriele Cosentino, Alison Hearn, 
>Mary Ebeling, Sarah Banet-Weiser and Marita Sturken, Devon Powers, 
>Melissa Aronczyk, and Jonathan Gray.

-----------------------------------------------------------------------
Nico Carpentier (Phd)
-----------------------------------------------------------------------
Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
-----------------------------------------------------------------------
New Book:
Trans-Reality Television
The Transgression of Reality, Genre, Politics, and Audience.
Lexington. (Sofie Van Bauwel & Nico Carpentier eds.)
http://www.lexingtonbooks.com/Catalog/SingleBook.shtml?command=Search&db=^DB/CATALOG.db&eqSKUdata=0739131885
-----------------------------------------------------------------------
European Communication Research and Education Association
Web: http://www.ecrea.eu
-----------------------------------------------------------------------
E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
----------------------------------------------------------------------- 

----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------