[ecrea] public communication in the European union. history, perspectives and challanges

>You may be interested to hear that a new book, 'PUBLIC COMMUNICATION IN THE=
>  EUROPEAN UNION. HISTORY, PERSPECTIVES AND CHALLANGES', has been recently p=
>ublished by Cambridge Scholar Publishing.
>
>Outline:
>
>This book is a collection of essays that analyse and discuss EU information=
>  and communication policies and activities towards, with, by different publ=
>ics developed both by the EU institutions at the European, national and loc=
>al levels and by public organizations and civil society actors. Throughout =
>six thematic parts, the authors examine from different theoretical perspect=
>ives (political communication, journalism, public relations and public dipl=
>omacy, political science, and cultural studies) and reflect on what it mean=
>s for the European Union to communicate in multi-national and multi-cultura=
>l settings.
>
>The originality and strength of this book stand on the capacity to discuss =
>EU communication policies, strategies and actions in their diverse features=
>  and, at the same time, to have a clear general picture of the role and fun=
>ction that communication has within the European Union's governance.
>
>The combination of different theoretical frameworks with the latest empiric=
>al research findings makes this book a fresh and fascinated collection of i=
>nsights of what the European Union can achieve with strategic communication=
>s.
>Contents:
>
>Introduction
>Chiara Valentini and Giorgia Nesti
>
>PART I: THE POLICY BACKGROUND
>
>Chap. 1: The Information and Communication Policy of the European Union bet=
>ween Institutionalisation and Legitimation
>Giorgia Nesti
>
>Chap.2: From Information Policy to the Communication Policy: The First Step=
>s to Reaching the European Citizens throughout the 1970s and 1980s
>Ana L=FAcia Terra
>
>Chap.3: Public Relations between Propaganda and the Public Sphere: The Info=
>rmation Policy of the European Commission
>Michael Br=FCggemann
>
>PART II: COMMUNICATION AND CULTURE
>
>Chap.4: Communicating Europe? EU Communication Policy and Cultural Politics
>Aneta Podkalicka and Cris Shore
>
>Chap.5: Integration through Exchange? The Contribution of Exchange Programm=
>es to European Social Integration
>Birte F=E4hnrich
>
>PART III: INFORMATION SERVICES
>
>Chap. 6 : The Role of Europe Direct Centres in Engaging Civil Society Organ=
>isations
>Chiara Valentini
>
>Chap.7: "Europe by Satellite": Independent News Agency or the European Unio=
>n's PR Instrument?
>J=FCrgen Wilke and Jessica Zobel
>
>PART IV: MEDIA RELATIONS
>
>Chap. 8: Trying to Square the Circle-The Challenge of Being an EU-Commissio=
>n Spokesperson
>Bernd Spanier
>
>Chap.9: A Tale of Two Cultures: A Comparison of EU News Reporting by Brusse=
>ls-Based and National-Based Journalists
>John Price
>
>Chap.10: Not Europeanised after All? European Journalism and its Difference=
>s within the European Member States
>Holger Sievert
>
>PART V: COMMUNICATION AND NEW MEDIA
>
>Chap.11: Toward a "Direct Dialogue"?: Evaluation of Public (E)Consultations=
>  in the EU Context
>Jordanka Tomkova
>
>Chap.12: "There Can Be No EU without the Support of the Citizens"-Debate an=
>d Dialogue on the Debate Europe Website
>Sine N=F8rholm Just
>
>Chap.13: Can Online Communication Strengthen the Relationship of the EU wit=
>h Young Citizens in Finland?
>Niina Meril=E4inen and Marita Vos
>
>PART VI: PUBLIC DIPLOMACY
>
>Chap. 14: Communicating with the World: Public Diplomacy for the European U=
>nion-An Interdisciplinary Approach
>Gy=F6rgy Szondi
>
>Chap.15: EU Communication with Candidate Countries: The Case of Turkey. A P=
>ublic Relations Professional's Analysis of EU Communication
>Serra G=F6rpe
>
>Conclusions
>Giorgia Nesti and Chiara Valentini
>
>About the Editors
>About the Contributors
>Index
>
>URL: http://www.c-s-p.org/Flyers/Public-Communication-in-the-European-Union=
>--History--Perspectives-and-Challenges1-4438-1846-1.htm
>Editor: Chiara Valentini and Giorgia Nesti
>Date Of Publication: Mar 2010
>Isbn13: 978-1-4438-1846-9
>Isbn: 1-4438-1846-1
>pp. 440
>
>Best wishes
>Chiara Valentini
>
>
>_____________________
>
>Chiara Valentini
>Assistant Professor
>Ph.D.
>
>Department of Language and Business Communication
>Aarhus School of Business, Aarhus University
>Fuglesangs All=E9 4
>8210 =C5rhus V, Denmark
>
>Tel.: +45 894 86651
>Mail: (chv /at/ asb.dk)<mailto:(chv /at/ asb.dk)>
>Web: http://www.asb.dk/staff/chv
>Personal web: http://www.chiara-valentini.org<http://www.chiara-valentini.o=
>rg/>
>

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