[ecrea] New Book on Media Writing

> You may be interested to hear
> that a new book, 'Media Writing: A Practical Introduction', will be
> published by Palgrave Macmillan this summer.
>  
> Media Writing: A Practical Introduction is a lively and
> critically-enriched book that adopts current pedagogical and real-world
> practices to introduce readers successfully to the understanding and
> application of writing for the media. With case studies to illustrate its
> concepts, this introductory text merges theory and practice to provide
> students with a critical vocabulary that will enhance discussions of key
> media practices and texts and enable them to communicate effectively
> throughout a variety of media.
> Craig Batty and Sandra Cain employ a range of scholarly principles,
> practical tools and applied case studies to offer a grounded and
> contemporary understanding of writing to cover a broad selection of
> creative industries: print and broadcast journalism; public relations and
> media relations; advertising and copywriting: fictional and factual
> screenwriting. An essential resource for journalism, media and creative
> writing students, Media Writing offers a rich insight into how the
> creative industries interact with digital technology.
> "This practice-based text book will prove an invaluable addition
> to a growing, innovative field of enquiry and serves as a comprehensive
> survey of contemporary media writing outputs."
> - Caroline Smith, Senior Lecturer in Media Writing & Programme
> Leader of Media and Creative Writing, University of Greenwich.
> Contents:
> Introduction: What is Media Writing?
> Print Journalism: Newspapers
> Print Journalism: Magazines
> Broadcast Journalism
> Public Relations and Media Relations
> Copywriting and Advertising
> Screenwriting: Fiction
> Screenwriting: Fact
> Conclusion: Media Writing and Digital Technology 
> Best wishes,
> Craig
> Dr Craig Batty
> Senior Lecturer in Screenwriting
>  
> The Media School,
> Bournemouth University,
> 214 Weymouth House,
> Fern Barrow, 
> Poole.
> BH12 5BB
>

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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