[ecrea] Communication for empowernment

>Communication for Empowerment: developing media strategies in 
>support  of vulnerable groups.
>United Nations Development Programme, Bureau for Development Policy,
>Democratic Governance Group, 2006, 48 p.
>Download: 
>http://www.undp.org/oslocentre/docs06/Communicationforempowermentfinal.pdf
>
>Abstract:
>This Practical Guidance Note aims to demonstrate that media can play
>a crucial role in empowering vulnerable and marginalized groups. This
>can best be achieved if media support and media capacity development
>is directed in a way that enables the media to better respond and
>reflect the information and communication needs of these groups. This
>kind of media support can be called Communication for Empowerment.
>Communication for Empowerment is a critical driver for securing the
>necessary participation, ownership and accountability for achieving
>the MDGs. The Guidance Note explains Communication for Empowerment
>and its importance to poverty reduction. It identifies trends in the
>media, and highlights key opportunities and challenges, including the
>impact of liberalization and the ongoing struggle many media face in
>holding onto hard fought media freedoms. The Note underscores the
>particular importance of radio in Communication for Empowerment
>strategies because of its reach, accessibility to the poor and
>increasingly interactive character. It also outlines a range of ways
>that UNDP and other development practitioners can best support
>Communication for Empowerment based on conducting information and
>communication audits, and choosing the appropriate context-specific
>intervention strategy. It suggests that UNDP's establihed roles in- 
>country of convening, facilitating, advising and advocating, as well
>as its focus on capacity development ant its experience in democratic
>governance equip the organization to play a key role in furthering
>Communication for Empowerment.
>
>
>

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Carpentier Nico (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.24.14
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Office: 5B.401a
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Katholieke Universiteit Brussel - Catholic University of Brussels
Vrijheidslaan 17 - B-1081 Brussel - Belgium
T: ++ 32 (0)2-412.42.78
F: ++ 32 (0)2/412.42.00
Office: 4/0/18
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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