Archive for June 2006

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[ecrea] fwd:Games within Games seminar

Wed Jun 14 07:05:09 GMT 2006

Wednesday 21 June, 5:00  6:30
Centre for the Study of Children, Youth and Media
London Knowledge Lab 
23-29 Emerald Street, London WC1N 3QS

Catherine Beavis, Deakin University

This paper explores potential convergences between advertising, youth culture and computer games, and the co-option of ideologies within and outside the game to create new marketing opportunities. It takes the example of advertising that merges multiplayer games, girl power and soft drink marketing to raises questions about how young people read and respond to texts of this kind, and how teachers might work with them in ways that acknowledge their power and pleasures, while also developing awareness, understanding and critique.

For directions to the Lab, see  All seminars are free and open to the public.  For more information contact Rebekah Willett ((r.willett /at/ or see our website:

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