[eccr] The Weekly Spin, June 29, 2005

>THE WEEKLY SPIN, June 29, 2005
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>THIS WEEK'S NEWS
>
>
>== BLOG POSTINGS ==
>1. Democratic Media: A Do-it-Yourself Starter Kit
>2. RJR Hoped Tomlinson and Readers Digest Could Rescue Its Dying Cigarette
>3. How to Bury a Mad Cow
>4. Video News Releases: The Ball's in the FCC's Court
>
>== SPIN OF THE DAY ==
>1. What Would You Do To Stop Fake News?
>2. Big Bird as Red Herring
>3. K Street Project Online
>4. When Is a Commercial Not a Commercial?
>5. Do Not Ask for Whom the Poll Trolls
>6. Terry Fumbles on Pay-for-Praise TV
>7. Gosh, Here's a Shocker
>8. Incredulity Gap
>9. Interim Propaganda Czar Becomes CPB President
>10. Manufacturing Uncertainty, Part II
>11. Spin Doctors
>12. GuantanaWiki
>13. Lobbying Boom in Washington
>14. Attack of the Killer Pork Chops
>15. Fewer Nuclear Options
>----------------------------------------------------------------------
>
>== BLOG POSTINGS ==
>
>1. DEMOCRATIC MEDIA: A DO-IT-YOURSELF STARTER KIT
>by Sheldon Rampton
>   "I visit the States three or four times a year, and watching the
>   television news in hotel rooms in the last three years has been like
>   witnessing a time-lapse study of emasculation," writes Henry Porter,
>   the London editor of Vanity Fair magazine, in his ruminations about
>   the unmasking of FBI official Mark Felt as "Deep Throat," the
>   Watergate whistleblower.
>        "It's not just the unbearable lightness of purpose in most news
>   shows; it's the sense that everyone is rather too mindful of the
>   backstairs influence of the White House in companies such as Viacom
>   and News Corporation that own the TV news," Porter writes, adding,
>   "The result of this climate of fear and caution is that few
>   Americans have any idea of the circumstances in which 1,600 of their
>   countrymen have lost their lives in Iraq, the hideous injuries
>   suffered by both Iraqi and American victims of suicide bombers, or
>   even the profound responsibility that lies with Rumsfeld for
>   mishandling practically every facet of the occupation. The mission
>   to explain has been replaced by the mission to avoid. If today there
>   was a whistleblower as well-placed, heroically brave and strategic
>   as Mark Felt, one wonders whether he would now find the outlet that
>   Felt did at the Washington Post between 1972 and 1974."
>For the rest of this story, visit:
>http://www.prwatch.org/node/3782
>
>2. RJR HOPED TOMLINSON AND READERS DIGEST COULD RESCUE ITS DYING CIGARETTE
>by Bob Burton
>   In January 1989 the R.J.Reynolds Tobacco Company (RJR) was
>   desperately trying to salvage its 'smokeless' Premier cigarette from
>   marketing oblivion. On behalf of RJR Matt Swetonic, then a Senior
>   Vice President in Hill & Knowlton's New York office, set out to
>   court Kenneth Tomlinson, the then Executive Editor of Readers
>   Digest, in the hope of garnering favorable media coverage. (These
>   days Tomlinson is the controversial Chairman of the Corporation for
>   Public Broadcasting).
>        For RJR the attraction of pitching the Premier story to the
>   Readers Digest was precisely because for decades it had relentlessly
>   highlighted the deadly impact of smoking. Favorable media coverage
>   of Premier could not only undermine tobacco control activists
>   arguments against cigarettes but could help reverse the relentless
>   march to market share dominance of Philip Morris's Marlboro brand.
>For the rest of this story, visit:
>http://www.prwatch.org/node/3789
>
>3. HOW TO BURY A MAD COW
>by John Stauber
>   Late Friday, June 24, is a perfect time to bury bad news in
>   Washington, DC. That's when Mike Johanns, the United States
>   Secretary of Agriculture held a news conference. He announced that a
>   beef cow suspected last November to be positive with mad cow
>   disease, and finally properly tested, was indeed positive. Even now
>   the USDA is keeping secret which state the cow was from, but Texas
>   has long been mentioned in media articles. The initially-botched
>   finding of a second mad cow in the United States emphasizes the
>   failure of the United States Department of Agriculture and the Food
>   and Drug Administration to protect Americans from the deadly
>   dementia called mad cow disease, the subject of my 1997 book with
>   Sheldon Rampton, Mad Cow USA.
>For the rest of this story, visit:
>http://www.prwatch.org/node/3793
>
>4. VIDEO NEWS RELEASES: THE BALL'S IN THE FCC'S COURT
>by Diane Farsetta
>   Whither the fight against fake news?
>        In April, the Federal Communications Commission (FCC) published
>   a Public Notice on video news releases (VNRs), video segments
>   designed to be indistinguishable from actual TV news reports.
>   According to the FCC, current regulations mandate that viewers be
>   told the source of a VNR only when stations are paid to air it, or
>   when the VNR deals with a political matter or controversial issue.
>   The Public Notice also asked for further information on the use of
>   VNRs.
>        In response, nine comments were filed by the FCC's June 22
>   deadline. Two were filed by individuals supporting additional
>   measures to ensure disclosure. Six were filed by VNR companies and
>   associations of broadcasters and public relations practitioners. Not
>   surprisingly, these argued against strengthening disclosure rules.
>For the rest of this story, visit:
>http://www.prwatch.org/node/3790
>
>== SPIN OF THE DAY ==
>
>1. WHAT WOULD YOU DO TO STOP FAKE NEWS?
>http://www.prwatch.org/survey/public/survey.php?name=citizenJournalism3
>   Want to help the Center for Media and Democracy stop "fake news" -
>   prepackaged TV and radio segments, paid pundits and other media
>   manipulations presented, without disclosure, as independent
>   journalism? Please fill out our brief survey, at the above link.
>   Your input will help us develop our "No Fake News!" campaign. The
>   deadline for completing the survey is Wednesday, July 13, but we
>   encourage you to fill it out today. It will only take a few minutes,
>   and as a small thank you, ten randomly-selected respondents will win
>   a free year's subscription to our award-winning quarterly journal,
>   PR Watch. Survey away to keep fake news at bay!
>SOURCE: Center for Media and Democracy, June 29, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3802
>
>2. BIG BIRD AS RED HERRING
>http://www.nytimes.com/2005/06/26/opinion/26rich.html?n=Top%2fOpinion%2fEditorials%20and%20Op%2dEd%2fOp%2dEd%2fColumnists%2fFran
>   The New York Times' Frank Rich warns that Sesame Street's Big Bird
>   is the "ornithological equivalent of a red herring." The right's
>   latest assault on public broadcasting is "far more insidious and
>   ingenious" than that seen under Newt Gingrich a decade ago. "The
>   intent is not to kill off PBS and NPR but to castrate them by
>   quietly annexing their news and public affairs operations to the
>   larger state propaganda machine that the Bush White House has been
>   steadily constructing at taxpayers' expense. If you liked the fake
>   government news videos that ended up on local stations - or thrilled
>   to the 'journalism' of Armstrong Williams and other columnists who
>   were covertly paid to promote administration policies - you'll love
>   the brave new world this crowd envisions for public TV and radio,"
>   Rich writes. The Corporation for Public Broadcasting's Kenneth
>   Tomlinson has had a "long career as a professional propagandist,"
>   including currently heading the Broadcasting Board of Governors, the
>   federal body that oversees Voice of America, Radio Sawa, and Al
>   Hurra. "That the administration's foremost propagandist would also
>   be chairman of the board of CPB, the very organization meant to
>   shield public broadcasting from government interference, is
>   astonishing," Rich writes.
>SOURCE: New York Times, June 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3801
>
>3. K STREET PROJECT ONLINE
>http://www.washingtonpost.com/wp-dyn/content/article/2005/06/26/AR2005062600905.html
>   The K Street Project - a Republican efforts to pressure Washington
>   lobbying firms to hire only Republicans to top positions - now has
>   its own website: www.kstreetproject.com "The site, open to all,
>   contains news about who was hired in lobby shops, corporate offices
>   and trade associations. It also will carry job postings and a
>   rundown of the political giving patterns of people who are seeking
>   or have taken lobbying jobs. That's the kind of information that
>   lawmakers such as Sen. Rick Santorum (R-Pa.) have been sharing
>   privately for years with colleagues and corporate lobbyists of their
>   choice. Now it's out in the open," the Washington Post's Jeffrey H.
>   Birnbaum writes.
>SOURCE: Washington Post, June 27, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3800
>
>4. WHEN IS A COMMERCIAL NOT A COMMERCIAL?
>
>   When is a video news release in danger of looking or sounding like a
>   commercial? "A VNR is aired on the news at the discretion of news
>   personnel," Amy Goldwert Eskridge of AGE Productions told PR Week.
>   "So it's important to produce a story that looks and sounds like it
>   was done by the station." The trade publication's PR Toolbox advises
>   potential VNR sponsors, "VNR script should focus on information TV
>   news viewers can use, with a subtle mention of your product as a
>   solution to a problem. ... Avoid anything that looks or sounds
>   staged or over-produced, [Eskridge] says. An experienced VNR
>   producer knows the techniques of getting a newsy shot and can
>   conduct an interview that results in natural-sounding sound bites
>   that impart your key message, while still appearing spontaneous."
>SOURCE: PR Week, June 27, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3798
>
>5. DO NOT ASK FOR WHOM THE POLL TROLLS
>http://www.sacbee.com/content/news/medical/story/13132325p-13976434c.html
>   This spring, a poll that found half of adult Americans have frequent
>   sleeping problems was reported on "by virtually all of the country's
>   major newspapers and television networks," as well as international
>   media. "Lost in the somber warnings and survey results, however, was
>   that the poll, the proclamations and the press kits that spread the
>   information were paid for by sleeping pill manufacturers," reports
>   the Sacramento Bee. Although the group that released the poll, the
>   National Sleep Foundation (NSF), receives more than half of its
>   income from drug companies, only 17 of 84 newspaper stories
>   "mentioned the foundation's pharmaceutical sponsors." And while the
>   New York public relations firm Zeno Group was touting the NSF poll,
>   it was also hyping the launch of a new sleeping pill, Lunesta. Zeno
>   Group included "a pitch for coverage of the release of the Lunesta
>   sleeping pill" in the NSF press packets announcing the poll results.
>SOURCE: Sacramento Bee, June 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3797
>
>6. TERRY FUMBLES ON PAY-FOR-PRAISE TV
>http://prweek.com/news/news_story.cfm?ID=239156&site=3
>   "For the bargain-basement price of $29,000, our publication could
>   have been touted by the Hall of Fame quarterback in slots on CNBC
>   and MSNBC," writes PR Week's Julia Hood, about Terry Bradshaw's
>   "Winners Circle" and "Pick of the Week" TV segments. The segments
>   praise companies for their "forward thinking and consistent
>   principles," in what may seem like "a neutral third-party
>   endorsement," but is actually "a paid placement that inconsistently
>   identifies itself as such." The segments are produced by Broadcast
>   News Corporation (BNC), which also pays to air them on MSNBC, CNBC
>   and CNN Headline News. "We're doing this so we can tell a good story
>   about companies," said one BNC producer. PR Week found that MSNBC
>   either ran "a subtle disclaimer" or none at all marking the segments
>   as paid commercial programming.
>SOURCE: PR Week (sub. req'd.), June 24, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3796
>
>7. GOSH, HERE'S A SHOCKER
>http://www.baltimoresun.com/news/bal-te.epa25jun25,1,3117938.story?coll=bal-home-headlines
>   "President Bush has nominated as chief of enforcement for the
>   Environmental Protection Agency a partner in a law firm defending
>   W.R. Grace & Co. against criminal charges in a major environmental
>   case," reports Andrew Schneider. "EPA employees were told late
>   Thursday that Bush had nominated Granta Nakayama to lead the Office
>   of Enforcement and Compliance Assurance. ... Nakayama, 46, a
>   specialist in environmental law, is a full partner in Kirkland &
>   Ellis LLP. The law firm is defending Grace against multiple criminal
>   charges alleging that the Columbia-based company and seven of its
>   current or former executives knowingly put their workers and the
>   public in danger through exposure to vermiculite ore contaminated
>   with asbestos from the company's mine in Libby, Mont.," a case that
>   one FBI agent has described as "one of the most significant criminal
>   indictments for environmental crime in our history."
>SOURCE: Baltimore Sun, June 25, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3795
>
>8. INCREDULITY GAP
>http://www.latimes.com/news/nationworld/world/la-fg-bushiraq26jun26,0,1423729.story?coll=la-home-headlines
>   "For months, President Bush has struggled to maintain public support
>   for the war in Iraq in the face of periodic setbacks on the
>   battlefield," reports Doyle McManus. "Now he faces a second front in
>   the battle for public opinion: charges that the administration is
>   not telling the truth about how the war is going. ... Several recent
>   polls have found that a majority of Americans now believe that the
>   United States made a mistake in going to war in Iraq, and increasing
>   numbers - but not a majority - said they want U.S. troops to be
>   withdrawn immediately. 'What's interesting in this decline in
>   support for the war is that it has sprung from the public itself,'
>   said pollster Andrew Kohut of the Pew Research Center. 'It wasn't
>   led by politicians or by an antiwar movement.'"
>SOURCE: Los Angeles Times, June 25, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3794
>
>9. INTERIM PROPAGANDA CZAR BECOMES CPB PRESIDENT
>http://www.washingtonpost.com/wp-dyn/content/article/2005/06/23/AR2005062302074.html
>   Over charges of partisanship, the board of directors for the
>   Corporation for Public Broadcasting picked Patricia Harrison to
>   become CPB's new president and CEO. Harrison, a former PR executive
>   and past co-chair of the Republican National Committee, was
>   embattled CPB chair Kenneth Tomlinson's top choice for the post.
>   Harrison had been serving as Assistant Secretary of State for
>   Educational and Cultural Affairs and had the been the interim
>   Undersecretary for Public Diplomacy and Public Affairs after the
>   departures of Charlotte Beers and Margaret Tutwiler from the
>   position often labeled the Propaganda Czar. O'Dwyer's PR Daily"
>   target="_blank">O'Dwyer's PR Daily reports Harrison co-founded E.
>   Bruce Harrison & Co. in 1973 with her husband, E. Bruce Harrison, a
>   former PR director for the Chemical Manufacturers Association who
>   now specializes in "environmental PR."
>SOURCE: Washington Post, June 24, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3792
>
>10. MANUFACTURING UNCERTAINTY, PART II
>http://www.latimes.com/news/opinion/commentary/la-oe-michaels24jun24,0,5513408.story?coll=la-news-comment-opinions
>   "By definition, uncertainties abound in our work; there's nothing to
>   be done about that," writes David Michaels about scientists studying
>   epidemiology and climate change. Michaels is a professor at George
>   Washington University School of Public Health, working on
>   occupational disease, and served as an assistant secretary of Energy
>   between 1998 and 2001. "Our public health and environmental
>   protection programs will not be effective if absolute proof is
>   required before we act. The best available evidence must be
>   sufficient. Otherwise, we'll sit on our hands and do nothing. Of
>   course, this is often exactly what industry wants. That's why it has
>   mastered the art of manufacturing uncertainty, of demanding often
>   impossible proof over common-sense precaution in the realm of public
>   health."
>SOURCE: Los Angeles Times, June 24, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3791
>
>11. SPIN DOCTORS
>http://www.lasvegassun.com/sunbin/stories/thrive/2005/jun/16/061607987.html
>   "Hoping to improve its image and boost sagging membership, the
>   American Medical Association is launching a $60 million marketing
>   campaign that includes heartstring-tugging ads that portray doctors
>   as 'everyday heroes.'" The ads, which will be run nationally on
>   television and radio and in magazines, "emphasize the nobility of
>   the profession," explained an AMA marketing executive. One TV ad
>   features "soaring music" and images of "a tiny premature baby
>   grabbing a doctor's finger." Other campaign aspects include a logo
>   redesign and "routine meetings with doctors around the country to
>   hear what is on their minds." AMA's membership has dropped for the
>   past five years.
>SOURCE: Associated Press, June 16, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3788
>
>12. GUANTANAWIKI
>http://www.wired.com/news/politics/0,1283,67966,00.html?tw=wn_tophead_3
>   Online volunteers are "using collaborative wiki software to expedite
>   the process of perusing thousands of pages of complex documents
>   related to detainees held by the U.S. government at Guantanamo Bay
>   in Cuba." On dKosopedia, a wiki associated with the liberal group
>   blog Daily Kos, some 80 people have signed up, "each taking
>   responsibility for a specific set of documents and for publicly
>   posting the results of their review." The 4,000 pages of documents
>   were obtained by the American Civil Liberties Union through a
>   Freedom of Information Act request. Clay Shirky, a professor in New
>   York University's Interactive Telecommunications Program, said the
>   effort is "changing the way leverage is applied. The historical
>   dilemma of democracies is that it's very hard to get large groups
>   organized. So, paradoxically, the more widely distributed an opinion
>   is, the harder it is to turn its adherents into an interest group."
>SOURCE: Wired News, June 22, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3786
>
>13. LOBBYING BOOM IN WASHINGTON
>http://www.washingtonpost.com/wp-dyn/content/article/2005/06/21/AR2005062101632.html
>   Lobbying is a thriving business these days. The number of registered
>   lobbyists in Washington has more than doubled since 2000 and "amount
>   that lobbyists charge their new clients has increased by as much as
>   100 percent," the Washington Post reports. "The lobbying boom has
>   been caused by three factors, experts say: rapid growth in
>   government, Republican control of both the White House and Congress,
>   and wide acceptance among corporations that they need to hire
>   professional lobbyists to secure their share of federal benefits."
>   According to the Post, political historians see this as a problem
>   for U.S. democracy. "The growth of lobbying makes even worse than it
>   is already the balance between those with resources and those
>   without resources," Allan Cigler, a political scientist at the
>   University of Kansas, told the Post.
>SOURCE: Washington Post, June 22, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3785
>
>14. ATTACK OF THE KILLER PORK CHOPS
>http://www.csmonitor.com/2005/0621/p25s01-stin.html
>   "To mark the 60th anniversary of Victory in Europe Day," London's
>   National Archives launched an online exhibit of "250 images created
>   for Britain's Ministry of Information during the Second World War -
>   images intended to 'inform and inspire' the nation, as well as
>   influence overseas opinions." The Art of War exhibit's propaganda
>   section "breaks its material into 'Home Front' (featuring such
>   themes as warnings against 'careless talk'), 'Allied Unity,' 'The
>   Fighting Forces,' 'Personalities' (including a complimentary
>   portrait of the temporarily 'rehabilitated' Josef Stalin), and
>   'Production - Salvage.'" Images in the last section address "such
>   timeless subjects as littering" and give "the helpful advice that,
>   'a single chop bone, weighing 2oz, could supply two rounds of
>   ammunition for RAF Hurricane guns.'"
>SOURCE: Christian Science Monitor, June 21, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3784
>
>15. FEWER NUCLEAR OPTIONS
>http://www.latimes.com/news/nationworld/nation/la-na-nukes22jun22,0,846582.story?coll=la-home-headlines
>   In "the first time a president has stepped inside a nuclear plant
>   since Jimmy Carter rushed to Three Mile Island in 1979 to calm
>   public fears," George Bush visited Maryland's Calvert Cliffs plant
>   to promote "a new era of nuclear power." Part of the president's
>   plan is to subsidize new plants. "Three consortiums of utilities are
>   getting $539 million in taxpayer subsidies ... to seek nuclear
>   construction licenses." The Senate energy bill would provide a
>   further $10.1 billion to the nuclear industry, according to Public
>   Citizen. Another sign of nuclear resurgence, writes the Los Angeles
>   Times, is decreased opportunities for public input. "Under the old
>   system, a nuclear utility first had to apply for a construction
>   license and then seek a separate operating license after completing
>   the plant. It gave protesters two chances to tie up a utility. Now,
>   a single license is granted at the beginning."
>SOURCE: Los Angeles Times, June 22, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3783
>
>----------------------------------------------------------------------
>
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