[Commlist] PhD/Postdoc Course: New digital ecosystem: communication 3.0, trends, strategy design and social networks

Summer School Complutense University of Madrid (SPAIN)

Course: New digital ecosystem: communication 3.0, trends, strategy 
design and social networks

Dates: 3 to 21 of July 2023

Duration: 75 hours, 3 ECTS

Target group: PhD Students and Postdoc from the area of communication, 
marketing or digital media.

Course taught in Spanish.

Full scholarship for: accommodation and meals. Living in Madrid during 
the 3 weeks of the course

Application Deadline: April 16 2023

Objectives:

Acquire the necessary skills to develop communication strategies in 
non-conventional media, considering the new trends in both, content 
design and campaign planning.

To update knowledge in the field of communication and entertainment, 
including virtual reality and streaming apps.

Develop communication strategies with effective, achievable, and 
replicable KPIs.

Course contents:

•Branding

•Corporate communication

•Communication research

•Campaign planning

•Analysis of social media

•Creativity and advertising

•Application of the new media

•Media and youth: Centennials and Alpha

•Branded content

•E-Commerce

•Metaverse

Complete agenda: https://www.ucm.es/escuelacomplutense//c34_pre

Scholarship information:

Santander Bank: 
https://app.becas-santander.com/es/program/becas-santander-estudios-escuela-complutense-de-verano-2023?track=recommender 


Complutense University of Madrid: 
https://www.ucm.es/escuelacomplutense/precios-y-ayudas 
<https://www.ucm.es/escuelacomplutense/precios-y-ayudas>

You must do 2 registrations one on each site: Banco Santander and 
Universidad Complutense de Madrid. You will have to pay a 
pre-registration fee (80 euro).


If you have any question, you can contact the Course Coordinator: 
Professor Eva Martinez, email: (curso.comunicacion3.0 /at/ gmail.com) 
<mailto:(curso.comunicacion3.0 /at/ gmail.com)>

Want to know more about the course? Check our page: 
https://www.linkedin.com/in/ecosistemas-digitales/


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