[Commlist] CfP - Advertising and the Human Good

Herewith a second and final reminder for a special issue call for papers 
for an issue on Advertising and the Human Good’ – Westminster Papers in 
Communication and Culture.


Advertising for the Human Good: Call for Abstracts/Papers


Issue Editor: Carl W. Jones, Senior Lecturer in PR and Advertising at 
the School of Media and Communication, University of Westminster


Advertising, and public relations have a potential for motivating 
progressive behaviours in the public via the mass media. From Edward 
Bernays 1929 effort to promote women’s aspirations via a campaign to 
smoke, by branding cigarettes as feminist ‘Torches of Freedom’, 
(Bernays, 2004) to the global brand P&G creating a TV commercial to 
publicise the discussion of ‘toxic masculinity’ (Gillette, 2019), 
branded commodities have been inspiring changes in human behaviours to 
resonate with consumers. This method is not limited to brands that rely 
on the neoliberal capitalist system. In 2011 the Colombian Ministry of 
Defence used ‘ambient marketing’ to convince the so-called terrorist 
organisation FARC to lay down their weapons and come home for Christmas 
(Ministry of Defense, 2011). But who decides what changes will benefit 
which segment of society?


Brands have been appropriating the practice of advertising to create 
change, with the objective to generate more sales, and deliver profits 
to their shareholders. Recently having a social conscience is becoming 
increasingly important – especially with a millennial audience who care 
more than ever whether a brand’s values align with their own. In nation 
states run by other ideologies such as communism, advertising is used by 
governments to educate publics, such as China’s one baby per family 
policy. This policy has recently changed, and the government has to 
re-educate over 1 billion people, to increase the falling birth rate. 
Can a government sponsored integrated campaign inspire a switch in 
thinking? Instances might include health campaigns, AIDs, drink driving 
and wearing seatbelts.


This special issue invites the most recent theoretical interventions and 
empirical research that explores how advertising has the potential for 
motivating progressive behaviours in the public via the mass media.


We define advertising as a designed communication that reinterprets 
signs and symbols in order to persuade while ‘the mass media’ includes a 
broad range of communication platforms, from paid and earned; analogue 
to digital networks; and guerrilla activations, to name a few.


We welcome papers on the subject of (but not limited to):

- Corporate social responsibility

- Consumer behaviour

- Integrated campaigns and the convergence of Advertising and PR

- Advertising reflects society or influences society?

- Models of brand communication

- Post truth and advertising

- Political Economy of advertising

- Ethics in Advertising

- Ideology and advertising

- Role of artificial neural networks, machine learning and AI

- Corporate social responsibility

- Advertising, activism and NGO’s in behaviour change

- Can Graphic Design save lives?

- The Role of Neuroscience

- PR vs. advertising. Which is more effective in promoting behavioural 
change?

- Environment-related advertising

- Can political advertising be applied for the human good?


Deadline for abstracts:

Please submit a 150-250 word abstract with keywords to WPCC’s submission 
system with 6 keywords by  the end of Monday 3 February 2020 (Pacific 
Standard Time) by registering at 
https://www.westminsterpapers.org/register/ then submitting from 
https://www.westminsterpapers.org/author/login/


You will receive feedback regarding encouragement to submit a paper or 
feedback from editors/WPCC around the 12th February 2020


Deadline for full papers:

Full papers are expected by 31 March 2020 submitted to the WPCC system. 
All papers will go through double peer-review.

Publication date: June-July 2020

WPCC is an open access journal and there are no fees for contributors. 
Published by the University of Westminster Press in conjunction 
with CAMRI. All content in this issue and in its archive is available 
free to read.


References

Bernays, Edward L. (2004) Propaganda/Edward Bernays; with an 
introduction by Mark

Crispin Miller. Brooklyn, NY: Ig Publishing.

Gillette (2019) https://www.youtube.com/watch?v=UYaY2Kb_PKI&feature=emb_logo

(last accessed 10 Jan 2020)

Ministry of Defense. (2011) https://www.youtube.com/watch?v=fhNaZ0w7eEA

  (last accessed 10 Jan 2020)

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