[Commlist] New book "Popularizing Science. The Complex Terminological Interactions between Scientific and Press Discourses within the Field of Agroecology"

We are pleased to announce the publication of the English version of the 
volume "Médiatisation de la science et diffusion des connaissances. 
Approche terminologique et cognitive en agroécologie", previously 
published in French by ISTE 
(https://www.istegroup.com/fr/produit/le-lien-a-la-nature-a-lere-numerique-propose-de-penser-la-reconfiguration-du-rapport-a-la-nature-dans-ce-cadre-numerique/)

Popularizing Science
The Complex Terminological Interactions between Scientific and Press 
Discourses within the Field of Agroecology

Hélène Ledouble, /University of Grenoble Alpes/, France.
ISTE, Wiley

https://www.iste.co.uk/book.php?id=2142 
<https://www.iste.co.uk/book.php?id=2142>

Media coverage of scientific issues is a highly complex process. It 
involves making a specialized field accessible to the general public, 
without necessarily disseminating the associated scientific terms or 
knowledge.

The terminological interactions between press discourses and scientific 
knowledge are presented within the field of agroecology. The analysis of 
textual data focuses on articles in the general press in French and 
English, devoted to plant protection practices using natural mechanisms 
(biological control).

This book provides a terminological and cognitive overview of the issues 
involved in popularizing science in a rapidly expanding field, and of 
the challenges to be met in the constantly evolving environmental 
communication sector.

Table of contents downloadable here: 
https://www.iste.co.uk/book.php?id=2142 
<https://www.iste.co.uk/book.php?id=2142>


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