[Commlist] new book: Disney's Star Wars—Forces of Production, Promotion and Reception

Disney's Star Wars
Forces of Production, Promotion, and Reception
Editor(s):
William Proctor
Richard McCulloch

https://www.uipress.uiowa.edu/books/9781609386436/disney%E2%80%99s-star-wars


In 2012, Disney purchased Lucasfilm, which meant it also inherited the 
beloved /Star Wars /franchise. This corporate marriage sent media 
critics and fans into a frenzy of speculation about what would happen 
next with the hugely popular series. /Disney’s /Star Wars gathers 
twenty-one noted fan and media studies scholars from around the world to 
examine Disney’s revival of the franchise.

Covering the period from Disney’s purchase through the release of /The 
Force Awakens/, the book reveals how fans anticipated, interpreted, and 
responded to the steady stream of production stories, gossip, marketing 
materials, merchandise, and other sources in the build-up to the movie’s 
release. From fears that Princess Leia would be turned into a “Disney 
princess” to collaborative brand management, the authors explore the 
shifting relationship between fans, texts, and media industries in the 
context of a crucial rebranding campaign. The result is a fascinating 
examination of a critical moment in the iconic series’ history.

*“*/*Star Wars */*isn’t what it used to be. This fascinating collection 
of essays captures a key moment in its ever-expanding universe, 
acknowledging the contradictions of its history, the fluidity of its 
continuity, and the diversity of its texts—from toys to theme parks, 
from the */*Holiday Special */*to */*The*//*Force Awakens*/*. Engaging 
and entertaining.”—Will Brooker, author, */*Using the Force: Creativity, 
Community, and */*Star Wars */*Fans */

*“No other volume engages this topic so thoroughly or in-depth. Thanks 
to four new */*Star Wars */*films since Disney’s acquisition of the 
property, the subject is both hot and relevant, and the contributors 
provide insights and contextualization for the larger */*Star *//*Wars 
*/*universe and the academy. Plus, it’s fun to read!”—Kevin Wetmore, 
Loyola Marymount University *

*“An international mix of authors—many of whom grew up as part of the 
*/*Star Wars */*generation—turn their collective intelligence onto 
Disney’s expansion of George Lucas’s epic adventure saga, considering 
how */*Star Wars */*has engaged audiences across multiple media 
platforms and inspired a range of fan responses. Each essay makes a 
unique contribution to our understanding of one of today’s most 
important media franchises.”—Henry Jenkins, coauthor, */*Participatory 
Culture in a Networked Era */

Contributors:

Lucy Bennett, Paul Booth, Douglas Brown, Matthew Freeman, Ross Garner, 
Lincoln Geraghty, Jonathan Gray, Colin B. Harvey, Dan Hassler-Forest, 
Matt Hills, Bethan Jones, Lorna Jowett, Michelle Kent, Bridget Kies, 
Richard McCulloch, Emma Pett, Tom Phillips, William Proctor, Rebecca 
Williams, Mark J.P. Wolf, Joshua Wucher


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