[ecrea] Making the News Popular - new book

*Making the News Popular***

*Mobilizing U.S. News Audiences***

/Anthony M Nadler/

“This important book offers a penetrating and original analysis of how 
news audiences are mobilized. With his path-breaking contribution to 
media studies and journalism history, Nadler has woven a captivating 
account that reveals how media institutions--from traditional newspapers 
to cable news and social news sites--shape our preferences, and why this 
matters for democratic society. /Making News Popular/ should be 
mandatory reading for anyone seeking a critical understanding of the 
economic and cultural imperatives that drive our news media."--Victor 
Pickard, author of /America's Battle for Media Democracy: The Triumph of 
Corporate Libertarianism and the Future of Media Reform/

The professional judgment of gatekeepers defined the American news 
agenda for decades./Making the News Popular/// examines how subsequent 
events brought on a post-professional period that opened the door for 
imagining that consumer preferences should drive news production--and 
unleashed both crisis and opportunity on journalistic 
institutions.Anthony Nadler charts a paradigm shift, from market 
research's reach into the editorial suite in the 1970s through 
contemporary experiments in collaborative filtering and social news 
sites like Reddit and Digg. As Nadler shows, the transition was and is a 
rocky one. It also goes back much further than many experts suppose. 
Idealized visions of demand-driven news face obstacles with each 
iteration. Furthermore, the post-professional philosophy fails to 
recognize how organizations mobilize interest in news and public life. 
Nadler argues that this civic function of news organizations has been 
neglected in debates on the future of journalism. Only with a critical 
grasp of news outlets' role in stirring broad interest in democratic 
life, he says, might journalism's digital crisis push us towards 
building a more robust and democratic news media.

*Anthony M. Nadler*is an assistant professor of media and communication 
studies at Ursinus College.

University of Illinois Press

History of Communication

June 2016 240pp9780252081637 PB £24.99now only £19.99* when you quote 
CSL16NEWS when you order

http://www.combinedacademic.co.uk/making-the-news-popular

*UK Postage and Packing FREE, Europe £4.50, RoW £4.99*

*(PLEASE QUOTE REF NUMBER:** CSL16NEWS***** *for discount) *

*To order a copy please contact Marston on +44(0)1235 465500 or email 
**(direct.orders /at/ marston.co.uk)* <mailto:(direct.orders /at/ marston.co.uk)>

*or visit our website: *

<http://www.combinedacademic.co.uk/on-gender-labor-and-inequality>http://www.combinedacademic.co.uk/making-the-news-popular

*where you can also receive your discount*

*Price subject to change.

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