[ecrea] ICA preconference: Strategic communication - A concept at the center of applied communications

>"Strategic communication - A concept at the center of applied communications"
>
>ICA 2011 - Annual Conference of the International Communication =
>Association
>Boston, Massachusetts, USA, 26-30 May 2011
>
>Abstracts to be submitted until Dec. 1, 2010 / Full papers due May 15, =
>2011
>-------------------------------------------------------------------------=
>--
>
>Strategic is a much contested, albeit neglected, concept in =
>communication
>studies. One of the reasons for this neglect is that strategic =
>communication
>may be associated with persuasion in its most negative sense (e.g. =
>Habermas,
>2006). However, others argue that strategic intent is inherent in all
>communication (Foucault, 1984; Lyotard & Th=E9baud, 1985). From this
>perspective strategic communication extends well beyond its practical
>application in various fields of practice. In particular, thinking about
>communication at the center of society requires reflections on the
>frameworks of power and interests in which communication is enacted.
>
>The focus of this preconference will be on the philosophical, =
>theoretical,
>and applied nature of strategic communication. For the purposes of this
>conference strategic communication is defined as "the purposeful use of
>communication by an organization to fulfill its mission ... It further
>implies that people will be engaged in deliberate communication practice =
>on
>behalf of organizations, causes, and social movements" (Hallahan,
>Holtzhausen, Van Ruler, Ver=E8i=E8, & Sriramesh, 2007, p. 3-4). =
>Organizations
>refer to corporations, for-profit and nonprofit organizations, activist
>groups, nongovernmental organizations, organizations promotion various =
>forms
>of social change, political parties or movements, and government
>organizations. It also includes communicative entities such as =
>entertainers,
>performers, sports personalities, and others who form part of the =
>pastiche
>of popular culture.
>
>Sample questions to be addressed are the following:=20
>- Which concepts of strategy are inherent in communication science, and
>which can be transferred from other disciplines like philosophy and
>management science?=20
>- How is the strategic dimension of communication reflected in fields =
>such
>as political communication, health communication, organizational
>communication, public relations, advertising, and popular culture?=20
>- How is it possible to identify strategic and non-strategic approaches =
>in
>message design, use of online media, etc.?=20
>- Are there new approaches to strategic communication when the paradigms =
>of
>rational planning are challenged by participative cultures driven by the
>social web?=20
>- What do we know about empirical insights in strategic communication in
>different regions of the world?
>
>Researchers can apply methodologies from narrative analysis to =
>quantitative
>research.
>
>To accommodate as many participants as possible the one-day conference =
>will
>offer up to two concurrent sections, particularly with the aim of
>accommodating participants from outside the USA.
>This pre-conference has been approved by the ICA 2011 organizing =
>committee
>and is part of the official ICA 2011 conference program.
>
>Submission procedures
>---------------------
>Abstracts of no more than 500 words plus a short CV of the authors have =
>to
>be submitted by Dec. 1, 2010, via e-mail to
>mailto:(derina.holtzhausen /at/ okstate.edu) and mailto:(zerfass /at/ uni-leipzig.de).
>
>Participants will be notified of their acceptance by mid-January. Full =
>paper
>submissions are required by May 15, 2011.
>Authors must state that they will attend the pre-conference and present
>their paper in case of acceptance. Please check
>http://www.icahdq.org/conferences for information (regularly updated) on
>registration, accommodation, travel grants etc. The pre-conference will =
>most
>probably be staged all day on Thursday, May 26, 2011. However, this =
>still
>has to be confirmed and details will be published as part of the overall =
>ICA
>2011 program in early 2011.
>
>Accepted authors of selected papers will be invited to publish their =
>work in
>the Handbook of Strategic Communication, currently in the planning =
>stage.=20
>
>Possible division involvement
>-----------------------------
>Communication and Technology
>Communication Law and Policy
>Global Communication and Social Change
>Health Communication
>Political Communication
>Instructional and Developmental Communication
>Mass Communication
>Organizational Communication
>Philosophy of Communication
>Political Communication
>Public Relations
>Visual Communication Studies
>
>Panel organizers and chairs
>---------------------------
>Dr. Derina Holtzhausen (Ph.D. University of Johannesburg; M.A. =
>University of
>South Africa; B.A. University of Pretoria) is professor and director of =
>the
>School of Media and Strategic Communications at Oklahoma State =
>University,
>USA. She teaches courses in public relations, strategic communication
>management, and research at undergraduate and graduate level and serves =
>as
>the editor of the International Journal of Strategic Communication.  =
>Before
>joining the University of South Florida in 1997, Dr. Holtzhausen, a =
>native
>South African, practiced communication in that country for 25 years as a
>journalist, a partner in an advertising and publicity agency, and a
>communication executive in both the public and private sectors. She is a
>recipient of the Pathfinder Award from the U.S. Institute of Public
>Relations for her original research agenda on postmodern public =
>relations
>and is a fellow of the Journalism Leadership in Diversity (JLID) and
>Journalism and Mass Communication Leadership Institute of the =
>AEJMC/ASJMC.
>Since moving to the United States 13 years ago she has published 24 =
>articles
>and book chapters and presented more than 30 papers. Her upcoming book
>titled Public Relations as Activism. Postmodern Approaches to Theory and
>Practice is currently in press. E-Mail: (derina.holtzhausen /at/ okstate.edu)
>
>Dr. Ansgar Zerfass is Director of the Institute of Communication and =
>Media
>Studies and Professor of Communication Management at the University of
>Leipzig, Germany. Prior to joining the faculty, he worked in management
>positions at various companies and institutions for ten years. He holds =
>a
>doctorate in business administration and a postdoctoral lecture
>qualification (Habilitation) in communication science. Ansgar Zerfass is
>engaged in various professional organizations and academic bodies, e. g. =
>as
>executive director of EUPRERA, the European Public Relations Education =
>and
>Research Association, and as associate editor of the International =
>Journal
>of Strategic Communication (Routledge Publishers). He is author and =
>editor
>of 24 books, several national and transnational empirical studies and =
>more
>than 125 journal articles and book chapters. E-Mail: =
>(zerfass /at/ uni-leipzig.de)
>
>References:
>Foucault, M. (1984). What is Enlightenment? In P. Rabinow (Ed.), The
>Foucault Reader. (pp. 32-50).=20
>New York: Pantheon.
>Habermas, J. (2006). Political communication in media society -- Does
>society still enjoy an epistemic dimension? The impact of normative =
>theory
>on empirical research. Communication Theory, 16(4), 411-426.
>Hallahan, K., Holtzhausen, D. R., Van Ruler, B., Ver=E8i=E8, D., & =
>Sriramesh, K.
>(2007). Defining strategic Communication. International Journal of =
>Strategic
>Communication, 1(1), 3-35.
>Lyotard, J.-F., & Th=E9baud, J. L. (1985). Just gaming (W. Godzich, =
>Trans.).
>Minneapolis: University of Minnesota Press.

----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------