[ecrea] CFP: PMG stream at PSA 2011

> Political Marketing
> Group panels and workshops at the PSA Annual Conference April 2011,
> London
>  
> The 61st Political Studies Association Annual Conference will take place
> on 19 - 21 April 2011 in London.  The PSA Political Marketing Group
> will be organising a stream of workshops and panels during this
> conference and we invite you to submit proposals for panels and papers to
> be delivered as part of this programme.
>  
> This year the overall objective of the conference is to bring together
> scholars, policy makers and practitioners from diverse international
> backgrounds, and we are keen to reflect this ambition in our own
> programme of activities.  We seek papers on any of the whole range
> of political marketing research and practice, but are particularly
> interested in receiving submissions that fall within the following
> thematic streams:
>  
> A) Public Affairs & Public Relations
>  
> This panel seeks to address the notion of professionalization and in
> particular the role of business practices on democracy.  We welcome
> papers focusing on the relationship between citizens, the election
> process and the use of marketing tools. Themes may include:
>  
> Role of professional marketers
> Strategy, lobbying & targeting
> Impact on citizens & the Polis
>  
> B) Electoral Reforms
>  
> Coalitions & hung parliaments (Australia & UK) – and also
> minority governments (Canada) -- provide unique opportunities and
> challenges to both political parties and citizens.  We welcome
> papers on how political marketing needs to adapt or may possibly be
> responsible for these recent trends.  Panel papers may be either
> contemporary or historical.  Themes may include:
>  
> Comparisons of practice between electoral systems
> Coalitions, hung parliaments & log trading
> Positioning strategies internally, with coalition partners, and
> externally to voters.
>  
> C) Political Marketing -- as a Discipline
>  
> This panel intends to draw upon practitioner expertise; providing a
> platform and opportunity to analyse the impact that the marketing
> profession has on the political process.  We encourage proposals
> that will look at these themes from a theoretical and/or a practical
> perspective.   Potential themes may include:
>  
> Impact of business practices on democracy
> Role of marketing as propaganda & diplomacy
> Creating new synergies between political marketing and public relations
> research 
> The influence and role of non-political actors
>  
> D) The Channel
>  
> How does technology impact on the political process, the citizen and
> engagement with politics?  Drawing upon various experiences (for
> example US versus UK) we want to encourage comparative and cross
> disciplinary research and consideration of media challenges and changes
> to political marketing.  Themes may include:
>  
> Beyond WEB 2.0
> Crowd sourcing & single issue politics
> Segmentation & Targeting
>  
> The deadline for submission of abstracts is September 21st.
>  
> Please send abstracts of up to 200 words, including full name, title and
> institutional affiliation to either:
>  
>  Dr Scott Davidson
>  De Montfort University
>  (sdavidson /at/ dmu.ac.uk)
>  
> Or
>  
> Dr Mark Passera,
> Bournemouth University
> (mpassera /at/ gmail.com)
>  
> Membership is of the PSA-PMG group is free, and activated by joining the
> political marketing Google group. Please email Jenny Lloyd on
>  (jenny.lloyd /at/ uwe.ac.uk) or
> Jennifer Lees-Marshment on
>
> (j.lees-marshment /at/ auckland.ac.nz) to be signed up.
>  
>  
> Dr Scott Davidson
> Senior Lecturer in Public Relations and Media
> De Montfort University