[ecrea] Fifth International Conference of Russian Communication Association

V International Conference of Russian Communication Association
«COMMUNICATION SPACES: RANGES, LIMITS, RESOURCES»
(Communication-2010)

PROGRAM

Tver, September 7-11, 2010

Organized by Russian Communication Association (RCA)

in collaboration with
"       North American Russian Communication Association
"       Tver State University

supported by
"       National Communication Association (NCA), USA
"       International Communication Association (ICA), USA
"       Faculty of Journalism, Lomonosov Moscow State University,
"       European Communication Research and Education Association
"       Polish Communication Association

Organizing Committee:
"       Andrey Belotserkovsky, Tver State University   Deputy Chair
"       Natalia Komina, Tver State University   Deputy Chair
"       Irina Rozina, Institute of Management, 
Business, and Law, Rostov-on-Don  Deputy Chair

Program Committee:
"       Mira Bergelson,  Moscow State University, Moscow  Chair
"       Marina Raskladkina, IREX Moscow  Program Committee Coordinator
"       Steven Beebe, Texas State University, USA 
 International Participants Coordinator

TUESDAY, SEPTEMBER 7
10.00  15.00   REGISTRATION    Room #219
15.00  16.00   CONFERENCE OPENING      Room #303
         Greeting speeches:
Andrey Belotserkovsky, Rector, Tver State University
Irina Rozina, President, Russian Communication Association

16.30  18.00   PLENARY SESSION Room #303
16.30  17.15   The study of communication: past, problems, and prospects
Igor Klyukanov (Cheney, USA)
17.15  18.00   Methods of communication studies: Russian perspective
Olga Leontovich (Volgograd, Russia)
18.00-19.00     Tver University students greetings concert      Room #303
19.00  21.00   DINNER RECEPTION        University dinning-room


WEDNESDAY, SEPTEMBER 8

10.00  11.30   PLENARY SESSION Room #303
10.00  10.30   Metacommunication in lay and scientific cognition
Viacheslav Kashkin (Voronezh, Russia)
10.30  11.00   How politicians talk journalists 
listen and the public interprets - an historical comparative study
Carla Maria Baptista (Lisbon,  Portugal)
11.00  11.30   Audience fragmentation: from mass to sole
Gennady Bakulev (Moscow, Russia)
11.30  11.50   Coffee break    Room #51
11.50  13.30   PARALLEL SESSIONS
S-01    Communication:  Affecting and Interacting       Room #212
S-02    Author, Addressee, and Audience as Communication Agents Room #214
S-03    Cultural Linguistics and Intercultural Communication    Room #52
13.30  15.00   Lunch   Dinning-room
15.00  16.40   PARALLEL SESSIONS
S-04    Communication:  Affecting and Interacting (continued)   Room #212
S-05    Sociological Aspects of Communication   Room #214
S-06    Cultural Linguistics and Intercultural 
Communication (continued)        Room #52
16.40  17.00   Coffee break    Room #51
17.00  17.45   PLENARY SESSION Room #303
17.00  17.45   Influence of national 
philosophical context on the communication between three European villages
Odile Riondet (Lyon,  France)
17.45  18.15   Meta-culture: in research of culture cooperation zones
Svetlana Pchelkina (Vladivostok, Russia)



THURSDAY, SEPTEMBER 9
10.00  11.30   PLENARY SESSION Room #303
10.00  10.30   Civil communications in system of communication space:
to question statement
Iosif Dzyaloshinskiy (Moscow, Russia)
10.30  11.00   «Unnatural» interpersonal behaviour as a communicative problem
Nadezhda Kazarinova (Saint-Petersburg, Russia)
11.00  11.30   ?ommunication 2.0: national 
scientific and educational perspectives
Irina Rozina (Rostov-na-Donu, Russia)
11.30  11.50   Coffee break    Room #51
11.50  13.30   PARALLEL SESSIONS
S-07    Playing with Language in Communication  Room #212
S-08    Mass Media as Research Object   Room #214
S-09    Meanings, Symbols and Codes in Communication    Room #52
13.30  14.30   Lunch   Dinning-room
14.30  18.00   TOUR TVER
18.00  19.00   PLENARY SESSION Room #303
18.00  18.30    Permutations of theory: open channels then and now
Holger Briel (Nicosia, Cyprus)
18.30  19.00    Contemporary Chinese Youth
Ratnesh Dwivedi (Noida, India)


FRIDAY, SEPTEMBER 10

10.00  11.30   PLENARY SESSION Room #303
10.00  10.30   Diffusion of media and things: separation of social positions
Nataliya Ikonnikova (Moscow, Russia)
10.30  11.00   From Hypertext 1.0 to Hypertext 2.0 and 3.0:
methodological limitations in linguistics analysis
Olena Goroshko (Kharkov, Ukraina)
11.00  11.30   The research of gender 
differences in Russian professional communication: some methodologial questions
Alla Kirilina (Moscow, Russia)
11.30  11.50   Coffee break    Room #512
11.50  13.30   PARALLEL SESSIONS
S-10    Communicative Teaching Methods  Room #211
S-11    Creativity in Communication     Room #210
S-12    Communication Styles and Performance    Room #52
S-13    Multimodal, Para- and Non-verbal Communication  Room #214
13.30  14.30   Lunch   Dinning-room
14.30  16.00   PARALLEL SESSIONS
         Round table
Media Divide in Modern Russia
Moderated by Elena Vartanova (Moscow, Russia)   Room #52
         Round table
Research Papers as the Professional Communication 
Base: National and International Publishing Practice
Moderated by Irina Rozina (Rostov-on-Don, 
Russia), Igor Klyukanov (USA) Room #212

         Seminar
Youth communication: Youth development positive theory in Russian practice
Moderated by Marina Raskladkina (Moscow, Russia)        Room #214
         Seminar
The right to access to information in Russia
Moderated by Darya Sukhikh (Moscow, Russia)    Room #210
16.00  16.20   Coffee break    Room #51
16.20  17.00   PLENARY SESSION
16.20  17.00   Election nights: how did 
Portuguese telecasts make the show on legislative election of 2009?
Nilza Mouzinho de Sena (Lisbon,  Portugal)      Room #52
17.00  18.00   Open meeting of the Russian 
Communication Association   Room #52
18.00  18.30   CONFERENCE CLOSING      Room #52




SATURDAY, SEPTEMBER 11
Since 12.00     EXCURSION



SESSIONS

WEDNESDAY, SEPTEMBER 8

S-01
11.50  13.30   COMMUNICATION:  AFFECTING AND INTERACTING
Moderated by
Elena Nikitina (Mos?ow, Russia)
11.50  12.10   Analysis of the text in the communicative paradigm
Elena Nikitina (Mos?ow, Russia)
12.10  12.30   Political Interview  Types, 
characteristics and actors on Portuguese weekly press
Nilza Mouzinho de Sena (Lisbon, Portugal)
12.30  12.50   Communicative interaction as 
necessary attribute in political process
Anna Kuzmina (St.-Petersburg, Russia)
12.50  13.10   Specifics of dialogs 
construction by synchronous computer mediated 
communication (By example of chat)
Maria Romanova (Moscow, Russia)
13.10  13.30
         Information security: communications in social engineering
Maria Bogdanova (Lipetsk, Russia)
S-02
11.50  13.30   AUTHOR, ADDRESSEE, AND AUDIENCE
AS COMMUNICATION AGENTS
Moderated by
Gennady Bakulev (Moscow, Russia)
11.50  12.10   Indirect addressee in discourse 
of talk-show participants:  ways of actualization
(based on script of the 168 issue of political talk-talk-show K BARERU!
Yanina Zinchenka (Minsk, Belarus)
12.10  12.30   Ironic journalist as the authors` type in analytic publicism
Svetlana   Lyapun (Maikop, Russia)
12.30  12.50   Speech communications and image 
of the political leader in comparative aspect
Maria Pilgun (Moscow, Russia)
12.50  13.10   Subjective dimension of parliament communications
Ilya  Shkurikhin (Tomsk, Russia)
13.10  13.30
         Some tendencies in an evolution of Russian Political Communication
Marina Gavrilova (Saint-Petersburg, Russia)
S-03
11.50  12.10   CULTURAL LINGUISTICS
AND INTERCULTURAL COMMUNICATION
Moderated by
Olga Leontovich (Volgograd, Russia), Yuriy Varzonin (Tver, Russia)
11.50  12.10   The image of Turkey in the eyes of Dutch university students
Bakan Omer (Konya, Turkey)
12.10  12.30   Specific features of sacred communication
Yuriy Varzonin, Alexey Kovtun  (Tver, Russia)
12.30  12.50   Translation activities as a main 
link of the bilingual mediated communication
Kristina Gydiy (Tver, Russia)
12.50  13.10   Sociocultural context of 
communication: international scientific communication
Olga Ryzhkina (Novosibirsk, Russia)
13.10  13.30
         Intolerance mass media in ethnopolitical communication
Julieta Janteeva (Cherkessk, Russia)


SESSIONS

WEDNESDAY, SEPTEMBER 8

S-04
15.00  16.40   COMMUNICATION:  AFFECTING AND INTERACTING (continued)
Moderated by
Elena Chernichkina (Volgograd, Russia)
15.00  15.20   Influence VS  cooperation
Elena Chernichkina (Volgograd, Russia)
15.20  15.40   Features of polemic texts with an aggressive component
Svetlana Anosova (Tambov, Russia)
15.40  16.00   Methodology for optimising 
communication between a media outlet and its audience
Irina Sidorskaya (Minsk, Belarus)
16.00  16.20   The investigation into the 
Turkish prospective teachers empathetic inclination
Ercan Yilmaz, Ali Murat Sunbul, Huseyin Serce (Konya, Turkey)
16.20  16.40

S1-05
15.00  16.40   SOCIOLOGICAL ASPECTS OF COMMUNICATION
Moderated by
Michael Radovel (Rostov-on-Don, Russia)
15.00  15.20   Sociological theories as the basis of Public Relations
Galina Gerasimova (Tyumen, Russia)
15.20  15.40   Communicative-dialogical space, its structure and regularities
Michael Radovel (Rostov-on-Don, Russia)
15.40  16.00   The role of the us vs. them opposition in identity formation
Ilyas Synbulatov (Moscow, Russia)
16.00  16.20   Methodology and approaches to 
analyze the impact of social communication 
technologies on the development of personality
Valentina Shilova (Moscow, Russia)
16.20  16.40   Structural and functional 
analysis of school information perception in students
Galina Talalaeva (Ekaterinburg, Russia)
S1-06
15.00  16.40   CULTURAL LINGUISTICS AND 
INTERCULTURAL COMMUNICATION (continued)
Moderated by
Viacheslav Kashkin (Voronezh, Russia), Evgeniya Maslennikova (Tver, Russia)
15.00  15.20   Political correctness and the Russian universe
Evgeniya Maslennikova (Tver, Russia)
15.20  15.40   Translation of technical texts as 
a means of intercultural professional communication
Natalia Ryzhuk (Moscow, Russia)
15.40  16.00   What values are actual for 
Russian people at the beginning of the XXI century?
Elena Svinchukova (Moscow, Russia)
16.00  16.20   Theoretical research of 
intercultural professional and business communication problems
Larissa Sokolova (Novocherkassk, Russia)
16.20  16.40   The cognitive lining of interpreters communicative behavior
Alexandra Usacheva (Volgograd, Russia)

THURSDAY, SEPTEMBER 9

S1-07
11.30  11.50   PLAYING WITH LANGUAGE IN COMMUNICATION
Moderated by
Valentina Pogolsha (Saint-Petersburg, Russia), Natalia Komina (Tver, Russia)
11.50  
12.10   Irony  and  humour  as  a  part  of  the  English  view  of  the  world
Anna Gornostaeva (Moscow, Russia)
12.10  12.30   The language games phenomenon in 
the context of the conceptual integration theory
Natalia Komina, Lyudmila Isayeva (Tver, Russia)
12.30  12.50   Verbal irony: a property of text or result of interpretation?
Ksenia Shilikhina (Voronezh, Russia)
12.50  13.10   Humour  and slang as playful methods
in interpersonal communication
Valentina Pogolsha (Saint-Petersburg, Russia)
13.10  13.30


S1-08
11.50  14.30   MASS MEDIA AS RESEARCH OBJECT
Moderated by
Irina Privalova (Saratov, Russia, Russia)
11.50  12.10   Hate crimes against women in the 
Turkish press: honour killings
Yasemin Inceoglu (Istanbul, Turkey)
12.10  12.30   War propaganda as a social phenomenon
Kazim Tolga Gurel (Konya, Turkey)
12.30  12.50   Foreign news in Russian regions
Jukka Pietilainen (Helsinki, Finland)
12.50  13.10   Globalization and media communication
Irina Privalova (Saratov, Russia)
13.10  13.30


S1-09
11.50  12.10   MEANINGS, SYMBOLS AND CODES IN COMMUNICATION
Moderated by
Galina Sinekopova (Cheney, USA - Tver, Russia), 
Svetlana Barmatova (Kiev, Ukraine)
11.50  12.10   Phronetic nature of communication:
towards a methodology of communication studies as a discipline
Galina Sinekopova (Cheney, USA)
12.10  12.30   Political codes of  postmodern society
Svetlana Barmatova (Kiev, Ukraine)
12.30  12.50   Message: the meaning of the «world of the text»
and the sense of the «world of the discourse»
Gennady Manaenko (Stavropol, Russia)
12.50  13.10   «Moebius Trihedron» in the 
capacity of maximum ontological model of «the 
unity of thought, word and action great sacrament»
Dmitry Reut (Moscow, Russia)
13.10  13.30
         Ways of labelling / or marking 
information in contemporary media discourse
Lubov Antonova (Yaroslavl,  Russia)


FRIDAY, SEPTEMBER 10

S-10
11.50  13.30   COMMUNICATIVE TEACHING METHODS
Moderated by
Dmitry Lyfenko (Kaluga, Russia)
11.50  12.10   The skill of an effectual 
statement of the purpose in public speech
Igor Rodchenko (Saint-Petersburg, Russia)
12.10  12.30   ICT as a tool of educational communication
Dmitry Lyfenko (Kaluga, Russia)
12.30  12.50   Telemarketing: the interactive 
business medium of the communicative competence of business  trainees
Sholpan Kairgali, Ainur Aldasheva (Almaty, Kazakhstan)
12.50  13.10   Perspectives of communicative 
education in the light of school educational system modernization
Nuriya Gallyamova (Ufa, Bashkortostan, Russia)
13.10  13.30
         Building professional and linguistic competencies on the basis of
pedagogical- communicative and linguistic approach
Olga Kryukova  (Moscow, Russia)
S-11
11.50  13.30   CREATIVITY IN COMMUNICATION
Moderated by
Yana Lugina (Omsk, Russia)
11.50  12.10   Conversational maxims on stage
Svetlana Bochaver (Moscow, Russia)
12.10  12.30   Communicative essence of creation
Yana Lugina (Omsk, Russia)
12.30  12.50   Media aspects of creativity - to delimitation
of possibilities of a computer art
Andrew Raputo (Moscow, Russia)
12.50  13.10   Metadesign of information resources as a communication tool
Galina Nikulova, Vladimir Malysh (Lipetsk, Russia)
13.10  13.30   Design product as a communicative resource
Galina Lola (St-Petersburg,  Russia)
S-12
11.50  13.30   COMMUNICATION STYLES AND PERFORMANCE
Moderated by
Stanislav Krestinsky (Tver, Russia)
11.50  12.10   Prospective teachers 
communication tendencies according to the high and low context distinction
Ali Murat Sunbul, Ercan Yilmaz, Huseyin Serce (Konya, Turkey)
12.10  12.30   Silence as a means of 
communication and its functions in verbal discourse
Stanislav Krestinsky (Tver, Russia)
12.30  12.50   Cognitive aspect of communicative 
style (on the base of administrative discourse)
Svetlana Mkrtytchian (Tver, Russia)
12.50  13.10   Codeswitching in the communication of American Russian children
Galina Chirsheva (Cherepovets, Russia)
13.10  13.30   Interdiscursivity of electoral discourse
Irina Shevchenko (Kharkov, Ukraine)


S-13
11.50  13.30   MULTIMODAL, PARA- AND NON-VERBAL COMMUNICATION
Moderated by
Svetlana Andreeva (Saratov, Russia)
11.50  12.10   Body language in ELT classroom
Elena Kashina (Samara, Russia)
12.10  12.30   On specific interaction character 
of verbal and nonverbal systems in communicative acts (out of literary texts)
Marina Mayakina (Ivanovo, Russia)
12.30  12.50   Gender aspect in political discourse
Kseniya Tyurnikova (Moscow, Russia)
12.50  13.10   Peculiarities of the new 
communication channel (on the bases of sms messages)
Svetlana Andreeva (Saratov, Russia)
13.10  13.30   Using webquests for communication 
and education in the  multicultural world
?lga Shevtsova (Vladivostok, Russia)


THESES OF THE PLENAR SESSIONS

THE STUDY OF COMMUNICATION: PAST, PROBLEMS, AND PROSPECTS

Igor Klyukanov
USA - Tver, Russia

In recent decades, the study of communication has 
been experiencing a rapid growth. At the same 
time, numerous turns of thought have resulted in 
what is sometimes referred to as «epistemological 
erosion». With that in mind, the present paper 
calls for a historical approach to the study of 
communication; it is argued that only by going 
back to its roots can we conceptualize our field more successfully.
Furthermore, it is argued that 
self-identification as the key problem faced by 
the study of communication cannot be overcome 
unless communication itself is clearly defined. 
Today we seem to know more about how 
communication is carried out and with what 
effects, rather than what communication really is 
in the first place. Thus, the paper underscores 
the crucial importance of the so-called 
«ontological commitment», which requires that 
ones stance on the nature of communication be 
explicitly formulated and adopted. This way, many 
assumptions can be avoided, and the study of 
communication can take on a more heuristic and coherent character.
Finally, it should not be forgotten that 
communication is a constitutive process; in this 
light, every theory of communication is, at the 
same time, a theory for communication. Hence, 
more attention should be paid to the study of 
ethical and aesthetic aspects of communication. 
Overall, the future study of communication 
depends on how productively its past is conceptualized and problems addressed.

METHODS OF COMMUNICATION STUDIES:
RUSSIAN PERSPECTIVE

Olga Leontovich
Volgograd, Russia

The paper discusses the opportunities of applying 
traditional social research methods (such as 
observation, case method, ethnography, 
experiment, survey, content analysis, etc.) and 
specialized Communication Studies methods 
(rhetorical, semiotic, narrative, conversational 
and discourse analyses) in the context of Russian 
communication research. Special attention is 
given to methods developed by Russian scholars, 
such as conceptological analysis, typological 
analysis of cultural meanings, various approaches 
to the study of intercultural communication, etc.

METACOMMUNICATION IN LAY AND SCIENTIFIC COGNITION

Viacheslav Kashkin
Voronezh, Russia

Foreign language acquisition, 
cross-cultural/international contacts and 
translation display multiple instances of 
meta-communicative activity (conceptualizing 
communication, assessing and monitoring 
communicative processes, etc.). The paper 
presents results of experimental research into 
stereotypes of foreign languages and nations, 
public image of translation and translators, lay 
theories of language and language learners beliefs.


HOW POLITICIANS TALK, JOURNALISTS LISTEN AND THE 
PUBLIC INTERPRETS  AN HISTORICAL COMPARATIVE STUDY

Carla Baptista
Center for Research on Media and Journalism (CIMJ),
University Nova of Lisbon (FCSH-UNL)
Portugal

This paper brings an historical contribution to 
the study of political journalistic coverage 
since the XIX century. It is focused in Portugal 
during three different political regimes  the 
Monarchy (until 1910) the Republic (1910-1926) 
and the dictatorship (1926-1974) but it 
articulates with the narrative rituals used by 
politicians to communicate with their voters through the media.

AUDIENCE FRAGMENTATION: FROM MASS TO SOLE

Gennady Bakulev
Moscow, Russia

The issue of audience fragmentation, one of the 
most topical in modern media ecology, is 
discussed. The author presents a brief review of 
concepts concerning the shift in the notions of 
audience from passive, manipulated to active, 
selective as a consequence of media technology 
development. The author states that the audience 
fragmentation started slowly but now progresses exponentially.

INFLUENCE OF NATIONAL PHILOSOPHICAL CONTEXT
ON THE COMMUNICATION BETWEEN THREE EUROPEAN VILLAGES

Odile Riondet
University of Lyon
France

Twining is one of the traditional sorts of 
relationship between villages. This kind of 
project is philosophically marked: it refers to 
the peaceful movement after the Second World war 
or to the great utopians of universalism. 
Nowadays some others forms of twining appear : 
what is important is to have a good time, 
organize entertainments or tourist attractions. 
On the contrary, relationships between villages 
or towns could take part in a reflection about 
mentalities, their distance and their possible 
connection, especially in the European Union.  As 
an academic research group, we had recently, the 
opportunity of a peculiar contact with a French 
village in the moment of its firsts relations 
with others European villages. We suggested then 
a double approach of this question: with a 
qualitative survey and a theoretic analysis of 
three models of the public space.

META-CULTURE:
IN RESEARCH OF CULTURE COOPERATION ZONES

Svetlana Pchelkina
Vladivostok, Russia

The idea of speech is connected with the problem 
of methodology of intercultural communication 
based on the notion of meta-culture. The aim to 
introduce into science applies the notion of 
meta-culture has been initiated by aspiration to 
think of methods of cultures co-operation so 
wouldnt lead to defeating of cultures boundaries 
but should lead to anew cultural environments 
based on development of a national resource of cultures.

CIVIL COMMUNICATIONS IN SYSTEM OF COMMUNICATION SPACE:
TO QUESTION STATEMENT

Iosif Dzyaloshinskiy
Moscow, Russia

The report is considering the concept «civil 
communications», represents results of the 
special research studying of a condition of civil 
communications in Russia, their participations in 
maintenance of information interaction between 
structures of a civil society, between a civil 
society as a whole and the power, business and 
the population was which purpose.

«UNNATURAL» INTERPERSONAL BEHAVIOUR
AS A COMMUNICATIVE PROBLEM

Nadezhda Kazarinova
Saint-Petersburg, Russia

This research sets a goal to consider a special 
type of communicative difficulties which is 
designated as «unnatural interpersonal 
behaviour»: individuals often tell about their 
communicative difficulties when their close 
people reproach them with unnatural behaviour and 
such reproaches are unexpected for them, students 
refuse to get involved into game forms of 
conducting lessons; they explain it by the fact 
that such a behavior seems unnatural; they think 
it impossible during a lesson to carry out an 
action which is easily performed under real 
conditions etc. The methodologies of social 
constructionism and social dramatization are used 
for the explanation of the peculiarity of the 
named experiences and for the description of 
appropriate communicative practices.


COMMUNICATION 2.0:
NATIONAL SCIENTIFIC AND EDUCATIONAL PERSPECTIVES

Irina Rozina
Rostov-na-Donu, Russia

An overview of research in the field of Web 2.0 
technologies in modern education and science. 
Interaction between participants on this 
technological platform is considered by the 
author as an updated concept of computer-mediated 
communication, or as Communication 2.0. Practical 
experience of developing innovations implemented 
into the scientific professional activities of 
the Russian Communication Association. The 
educational approach is carried out refresher 
courses, which presents by compilation of links 
in the applications to the article.


PERMUTATIONS OF THEORY 
OPEN CHANNELS THEN AND NOW

Holger Briel
University of Nicosia
Cyprus

In a recent article (Eurozine 19.2.2009), Geert 
Lovink decried todays culture of googlization 
which is ruling the life of many people. 
According to Lovink, such searching is 
detrimental to the cognitive allroundedness he 
locates in earlier generations. One important 
aspect of the generation of general common 
knowledge was, inter alia, the broadcasting power 
of television. Interestingly enough, in 1974 
three times as many Americans trusted their television news than do today.

HISTORY OF COMMUNICATION AND ITS APPLICATION
IN MULTICULTURAL, MULTILINGUAL SOCIAL SYSTEM
IN INDIA ACROSS AGES

Ratnesh Dwivedi
Amity University
India

To understand the ancient concept of 
communication and its present model in 
multilingual, multicultural environment of India. 
Also to study how the mode of communication took shape across ages.

DIFFUSION OF MEDIA AND THINGS:
SEPARATION OF SOCIAL POSITIONS

Nataliya Ikonnikova
Moscow, Russia

The paper considers the diffusion of technically 
complicated media and its influence on social 
system, while media itself transforms into 
everyday things. The dissemination of high-tech 
media effects in social stratification, 
strengthening social inequality. The diffusion of 
technically complicated media is not only 
horizontal net spreading but also in depth of 
social organization penetration, it changes the 
nature of social ties in communities.

FROM HYPERTEXT 1.0 TO HYPERTEXT 2.0 AND 3.0:
METHODOLOGICAL LIMITATIONS IN LINGUISTICS ANALYSIS

Olena Goroshko
Kharkov, Ukrain

The report enlightens the impact of new 
internet-technologies (web 1.0, web 2.0, and web 
3.0) on the web-text structure. The principal 
differences and similarities of web 2.0, web 1.0 
and web.3 hypertexts, hypermedia and linear web 
texts are provided. The methodological problems 
and research limitations in linguistic analysis 
of hypermedia texts are discussed.



THE RESEARCH OF GENDER DIFFERENCES IN RUSSIAN 
PROFESSIONAL COMMUNICATION: SOME METHODOLOGIAL QUESTIONS

Alla Kirilina
Moscow, Russia

The paper deals with the conceptualyzation and 
interpretation of gender differences in the 
russian professional communikaton. The 
inductivelly obtained factors to be taken into 
account are represented: motivation, pragmatical 
context, explicite and implicite construction of 
gender and its correlation with the expert status.

ELECTION NIGHTS: HOW DID PORTUGUESE TELECASTS MAKE
THE SHOW ON LEGISLATIVE ELECTION OF 2009?

Nilza Mouzinho de Sena
Technical University of Lisbon
Portugal

The purpose of this paper is to ascertain what 
type of broadcast the TV channels put together on 
election nights and the extent to which 
journalists and politicians control the running 
order of these important occasions on 
television.  As elections are key moments in the 
construction of the public space, to what extent 
does television information reflect or condition 
what happens in that important social sphere? Who 
in fact sets the pace of the broadcast? What 
picture is drawn of the public space?  These 
questions will guide us into the examination 
which will be made of election night on the three 
Portuguese general interest channels: RTP 1 
(public service channel), SIC and TVI (private channels).


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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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New Book:
Trans-Reality Television
The Transgression of Reality, Genre, Politics, and Audience.
Lexington. (Sofie Van Bauwel & Nico Carpentier eds.)
http://www.lexingtonbooks.com/Catalog/SingleBook.shtml?command=Search&db=^DB/CATALOG.db&eqSKUdata=0739131885
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Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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ECREA - European Communication Research and Education Association
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ECREA
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URL: http://www.ecrea.eu
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