[ecrea] The Weekly Spin, September 20, 2006

>THE WEEKLY SPIN, September 20, 2006
>
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>THIS WEEK'S NEWS
>
>== BLOG POSTINGS ==
>1. As School Doors Open, Food and Beverage Industries Rush In
>2. Willie Horton Redux: Karen Hughes Breaks Her Silence
>3. $1,000 bounty: How do your members of Congress spend their day?
>
>== SPIN OF THE DAY ==
>1. Wanted: Activists to Help Get the Word Out about "The Best War Ever"
>2. Local Activism Can Help Fight Big Food PR
>3. Glock Shock in Iraq (Or, What the Lincoln Group Did Last Year 
>With Your $19 Million)
>4. PR Pushes Poll Numbers
>5. No Time For Flowers
>6. Net Neutrality Poll Far From Neutral Itself
>7. Community Service for Overbilling PR Executive
>8. GolinHarris Aims To 'Leverage and Deflect' Activists
>9. Saudi Arabia's PR Firm on Drugs
>10. Everybody's Doing It: Even More Journalists on U.S. Government Payroll
>11. Quashed Report on TV News Finally Makes News
>12. Scary Evidence
>13. Medical Journal's Spin Doctors Promote Controversial Studies
>14. Stanford Bans Drug Company Freebies
>15. TV Newsrooms Air the Darndest Things
>
>== UPCOMING EVENTS ==
>1. PORTLAND - The Best War Ever
>2. LOS ANGELES - The Best War Ever
>3. CAPITOLA, CA - The Best War Ever
>
>--------------------------------------------------------------------
>
>== BLOG POSTINGS ==
>
>1. AS SCHOOL DOORS OPEN, FOOD AND BEVERAGE INDUSTRIES RUSH IN
>by Jonathan Rosenblum
>
>   Ah, the sounds of School Year 2006-2007: the clatter of coins going
>   down the pop machines to let loose a POWERade or an
>   aspartame-sweetened diet soda--maybe even a bottle of juice or milk.
>   The rip of a new box of "reduced-sugar" Fruit Loops (or Frosted
>   Flakes or Apple Jacks) at breakfast.
>        PR firms got in the door ahead of most school bells. As a
>   result, parents are especially likely to see signs of the American
>   Beverage Association's (ABA) and Kellogg's promotional efforts to
>   brand their children's eating and drinking habits this year.
>For the rest of this story, visit:
>http://www.prwatch.org/node/5167
>
>2. WILLIE HORTON REDUX: KAREN HUGHES BREAKS HER SILENCE
>by John H. Brown
>
>   Karen Hughes, the U.S. Under Secretary of State for Public Diplomacy
>   and Public Affairs, has been strangely silent this summer. The Bush
>   confidante sworn in with much hoopla nearly a year ago to fix
>   America?s image overseas has had practically nothing to say
>   recently about pressing issues of the day. Why? Was it a desire on
>   her part to take a break from the demands of her job? Or did her
>   lack of knowledge about the Middle East require her to be unheard if
>   not unseen?
>        But now, upon the fifth anniversary of 9/11, Hurricane Karen,
>   as she is known in Bush circles (or at least was until Katrina
>   brought the President?s poll numbers down), has chosen to let her
>   views about the state of the world be better known, in a September
>   12 article in the national daily USA Today.
>        Unfortunately, Hughes?s just published global tour
>   d?horizon, reminiscent of a sanctimonious small-town sermon,
>   reflects much that has been wrong with American public diplomacy
>   with her at the helm. Her 928-word piece, ?Where?s the Outrage:
>   A United World Must Resolutely Condemn Terror? shows Hughes
>   — and her notions about America?s place on our small planet
>   — at their worst, for several reasons:
>For the rest of this story, visit:
>http://www.prwatch.org/node/5176
>
>3. $1,000 BOUNTY: HOW DO YOUR MEMBERS OF CONGRESS SPEND THEIR DAY?
>by Conor Kenny
>
>   Our friends over at the Sunlight Network kicked off their Punch
>   Clock Campaign today, which is offering a $1,000 "bounty" to any
>   citizen who can get a member of Congress (or $250 for their
>   challenger) to publicly post their daily schedule on the Internet.
>   It's an intriguing new twist on the citizen muckraking model
>   exemplified by the blogger campaign to reveal the senators that
>   placed a secret hold on the earmark transparency bill.
>        They've already gotten one response, from Texan Alvis Yardley,
>   who says that Rep. John Carter (R-Texas) is refusing to release his
>   calendar due to "national security concerns"—despite the fact
>   that the pledge only asks for the previous day's calendar. Guess we
>   can't let the terrorists know where Carter was yesterday.
>For the rest of this story, visit:
>http://www.prwatch.org/node/5170
>
>== SPIN OF THE DAY ==
>
>1. WANTED: ACTIVISTS TO HELP GET THE WORD OUT ABOUT "THE BEST WAR EVER"
>http://thebestwarever.com
>   CMD's dynamic duo of Sheldon Rampton and John Stauber have written a
>   new book, "The Best War Ever: Lies, Damned Lies and the Mess in
>   Iraq." It is now in stores and available through Internet
>   booksellers. "The Best War Ever" is a must-read for anyone who wants
>   to effectively counter pro-war arguments and support the growing
>   peace movement.
>        Rampton and Stauber are available for print, radio, and
>   television interviews, and we need your help! You can help us
>   identify local media outlets that should be covering this book and
>   the issues it brings to light. Please send us the name of the media
>   outlet, name of the program if applicable, the contact person, and
>   how to reach them. And please also tell us if you would be willing
>   to help us pitch it to them and the best way for us to contact you.
>   Send your information to editorATprwatch.org (please replace AT with
>   @)
>        With your help, we can make "The Best War Ever" the most
>   talked-about book this Fall. And don't forget to send your friends
>   to www.thebestwarever.com so that they can watch our four-minute
>   video and sign the Voters for Peace pledge.
>SOURCE: The Best War Ever
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5196
>
>2. LOCAL ACTIVISM CAN HELP FIGHT BIG FOOD PR
>http://informedeating.org/wordpress/?p=9#more-9
>   While federal law provides only minimum guidelines for healthy
>   school meals (and snack foods and branded beverages proliferate in
>   school vending machines), state-based activism has the potential to
>   push standards higher. That's the cautionary message delivered by
>   food marketing critic Michele Simon at last week's 29th Annual
>   National Food Policy Conference. Simon's new book, Appetite for
>   Profit skewers food marketers for putting PR before public health
>   and fighting state regulatory efforts. Simon had to note some odd
>   juxtapositions in the annual corporate social responsibility-food
>   activist crossroads: for example, Coca Cola sponsored the break
>   before her own talk. The conference also featured New York
>   University nutrition professor Marion Nestle, who Simon says "pulled
>   no punches" in criticizing Big Food for giving lip service to
>   nutrition while focusing most marketing on traditional products of
>   low nutritional value.
>SOURCE: Informed Eating Blog, September, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5197
>
>3. GLOCK SHOCK IN IRAQ (OR, WHAT THE LINCOLN GROUP DID LAST YEAR 
>WITH YOUR $19 MILLION)
>http://www.alternet.org/story/41479
>   Willem Marx, a recent graduate from Oxford, dreamed of becoming a
>   foreign correspondent. He applied for an internship in which he
>   would "pitch story ideas" and "interact with the local media" in
>   Iraq. That's how the U.S. government-funded Lincoln Group advertised
>   it. Sent off to Baghdad with virtually no training, Marx was soon
>   packing a loaded Glock and helping buy good press for America--$3
>   million in cash in his apartment safe and another $16 million coming
>   for "news," PR and advertising. Until, he writes, he could bear no
>   more. "We were...to create something called a Rapid Response Cell...
>   . Working in the violent cities of Ramadi and Fallujah, the
>   journalists would be paid by Lincoln Group to report news that
>   bolstered the U.S. military message." That included advance notice
>   of "breaking stories" in order to ensure that the reporters would
>   "'positively' portray events before the insurgency could put out its
>   own account." Marx's account has stimulated a lively discussion on
>   Alternet.org and offers an epilogue to CMD's The Best War Ever.
>SOURCE: Harper's, September 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5191
>
>4. PR PUSHES POLL NUMBERS
>http://www.usatoday.com/news/washington/2006-09-18-bush-poll_x.htm
>   President Bush's approval rating has risen to 44% in a new USA
>   TODAY/Gallup Poll conducted September 15-17, 2006. This represents
>   his highest marks in a year. Concurrently, for the first time since
>   December 2005, a majority of people did not say the war in Iraq was
>   a mistake. This shift is particularly interesting in light of a Z
>   Magazine web article that analyzes the Bush administration's recent
>   PR push to ensure that safety from terror and staying the White
>   House's course are one and the same. Hardly striking a moderate
>   tone, Secretary of Defense Donald Rumsfeld has accused the
>   administration's critics of not learning ?history?s lessons,?
>   while the President himself in an August 31, 2006 speech to the
>   American Legion National Convention labeled the terrorists
>   ?successors to Fascists, to Nazis, to Communists and other
>   totalitarians of the 20th century.?
>SOURCE: USA Today, September 18, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5195
>
>5. NO TIME FOR FLOWERS
>http://www.minivannews.com/news/news.php?id=2447
>   On the second anniversary of the murder of Maldives democracy
>   activist, Evan Naseem, supporters of democracy in the Maldives went
>   to the London office of Hill & Knowlton, where consultant Tim Fallon
>   handles the account for the repressive government headed by
>   President Gayoom. "We ... asked if we could see Tim Fallon to
>   present him with the flowers. The flowers are in memory of those
>   people that Fallon's client has murdered, tortured and abused over
>   the past 28 years. However, Fallon would not meet us. First we were
>   told that he was not in the building, then we were told he is "too
>   busy" to see us," said Sara Mahir. On its website Hill and Knowlton
>   boast that "we put in place whatever is needed to help get the end
>   result ? your success" and that their work for the Maldives
>   government has helped "avert a possible tourism boycott."
>SOURCE: Minivan News, September 19, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5194
>
>6. NET NEUTRALITY POLL FAR FROM NEUTRAL ITSELF
>http://blogs.wsj.com/washwire/2006/09/18/stevens-embraces-telephone-poll/
>   "Pollsters hired by Verizon Communications Inc. presented a study
>   today that suggests consumers overwhelmingly reject 'net neutrality'
>   ... but they support Alaska Sen. Ted Stevens's voluminous bill that
>   rewrites many of the nation's communications laws," writes Amy
>   Schatz. The U.S. Senate Commerce committee, which Stevens chairs,
>   issued a press release claiming the study shows "American voters
>   favor video choice over onerous 'Net Neutrality' regulations." The
>   study was conducted by the PR firm Glover Park Group, in conjunction
>   with Public Opinion Strategies. Glover Park Group has worked for the
>   U.S. Telecom Association and News Corporation, founding an Astroturf
>   group for the latter. The net neutrality poll questions are leading,
>   asking participants which is more important: "the benefits of new TV
>   and video choice" and "lower prices for cable TV," or "barring high
>   speed internet providers from offering specialized services ... for
>   a fee." On MyDD, Matt Stoller compares the poll questions to, "Do
>   you want lots of pie or would you like a kidney infection?"
>SOURCE: Wall Street Journal's Washington Wire blog, September 18, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5190
>
>7. COMMUNITY SERVICE FOR OVERBILLING PR EXECUTIVE
>http://www.mercurynews.com/mld/mercurynews/news/breaking_news/15550757.htm
>   Steve Sugarman, a former executive from Fleishman-Hillard (F-H), was
>   sentenced to three years probation and 250 hours of community
>   service for his role in the overbilling of the Los Angeles
>   Department of Water and Power and other city agencies. Two other F-H
>   staff, Douglas R. Dowie and John Stoddard, were convicted earlier
>   this year for their role in the scandal. They have yet to be
>   sentenced, as they are seeking a new trial. In April 2005, F-H
>   agreed to pay $5.7 million to settle the lawsuit brought against it
>   by the city of Los Angeles for overbilling various city agencies.
>SOURCE: San Jose Mercury News (California), September 18, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5189
>
>8. GOLINHARRIS AIMS TO 'LEVERAGE AND DEFLECT' ACTIVISTS
>http://www.golinharris.com/news_rel.php?ID=76
>   Global PR firm GolinHarris has unveiled a range of new "practices
>   and products," including one it has dubbed "Engage: Activist Issues
>   Management." The firm explains, "In response to the growing
>   influence of NGOs, GolinHarris has formalized its approach to
>   leverage and deflect the influence of activists on issues ranging
>   from the environment to animal welfare." In a report (pdf)
>   accompanying the announcement, GolinHarris describes corporate
>   social responsibility as allowing companies to "take the offensive"
>   and that "social involvement will become the primary means for
>   influencing public perception." GolinHarris clients include
>   Bristol-Myers Squibb, Dow and McDonald's.
>SOURCE: GolinHarris media release, September 12, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5188
>
>9. SAUDI ARABIA'S PR FIRM ON DRUGS
>http://www.odwyerpr.com/members/0915phrma_qorvis.htm
>   The major industry lobby group Pharmaceutical Research and
>   Manufacturers of America (PhRMA) has retained Qorvis Communications
>   "for a national PR campaign to educate the public about the good
>   work done by drug companies and the important role they play in
>   developing new medicines," reports O'Dwyer's. The government of
>   Saudi Arabia has been Qorvis' main client. "Since being named CEO at
>   PhRMA more than a year ago, former Louisiana Representative Billy
>   Tauzin and his communications team, led by Ken Johnson, have been
>   implementing an aggressive public relations campaign in an attempt
>   to address the industry's numerous reputation challenges, from
>   pricing to safety to whether drugs are marketed over-aggressively,"
>   writes the Holmes Report.
>SOURCE: O'Dwyer's PR Daily (sub req'd), September 15, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5186
>
>10. EVERYBODY'S DOING IT: EVEN MORE JOURNALISTS ON U.S. GOVERNMENT PAYROLL
>http://www.miami.com/mld/miamiherald/news/local/15513470.htm
>   El Nuevo Herald, the Spanish-language newspaper owned by the Miami
>   Herald's corporate parent, has been receiving negative attention
>   lately. Two of its reporters and one freelancer were among 10 Miami
>   journalists secretly paid by the U.S. government for appearances on
>   the anti-Castro Radio Marti and TV Marti. El Nuevo Herald fired the
>   reporters, but pointed out that other journalists have, "for many,
>   many years," been paid to participate in Voice of America programs.
>   The paper names David Lightman, the Washington bureau chief for
>   Connecticut's Hartford Courant; Tom M. DeFrank, the head of New York
>   Daily News' Washington office; Helle Dale, formerly opinion page
>   director for the Washington Times; and syndicated columnist Georgie
>   Anne Geyer. In his defense, Lightman said, "In general, I do not
>   cover the topics we're talking about" on VoA's "Issues in the News."
>   But Miami Herald executive editor Tom Fiedler said of Lightman, "He
>   is clearly in the position to assign reporters to cover stories
>   about Washington, to cover the very government he is taking payments
>   from." The Courant reports that Lightman will no longer appear on
>   VoA, to avoid "any question of a conflict" of interest.
>SOURCE: Miami Herald, September 14, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5184
>
>11. QUASHED REPORT ON TV NEWS FINALLY MAKES NEWS
>http://www.chron.com/disp/story.mpl/ap/politics/4187090.html
>   A lawyer formerly with the U.S. Federal Communications Commission
>   said agency officials ordered "every last piece" destroyed of a
>   report linking greater concentration of media ownership to reduced
>   news coverage. "The report, written in 2004, came to light during
>   the Senate confirmation hearing for FCC Chairman Kevin Martin,"
>   reports John Dunbar. The report's findings include that "local
>   ownership of television stations adds almost five and one-half
>   minutes of total news to broadcasts and more than three minutes of
>   'on-location' news. The conclusion is at odds with FCC arguments
>   made when it voted in 2003 to increase the number of television
>   stations a company could own in a single market." Current FCC chair
>   Martin and former chair Michael Powell say they knew nothing of the
>   report. Senator Barbara Boxer, who publicly revealed the report, has
>   asked Martin to investigate what happened and to determine if the
>   report was "shelved because the outcome was not to the liking of
>   some of the commissioners and/or any outside powerful interests,"
>   reports TV Week.
>SOURCE: Associated Press, September 14, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5183
>
>12. SCARY EVIDENCE
>http://web.bcnewsgroup.com/portals/monday/
>   British Columbia's Deputy Minister of Health, Gordon Macatee,
>   ordered a lunchtime presentation on disease mongering cancelled
>   until a drug industry speaker could be added. University of Victoria
>   health researcher Alan Cassels was surprised that the ministry was
>   so sensitive about a discussion on the book he co-authored, Selling
>   Sickness: How the World's Biggest Pharmaceutical Companies Are
>   Turning Us All Into Patients. A ministry spokesperson, Marisa Adair,
>   said the change "was all in the interest of presenting a balanced
>   viewpoint." Cassels is unpersuaded: "I think my viewpoint is
>   evidence-based. If they have a problem with the evidence-based
>   viewpoint, what's the opposite? It's the marketing-based viewpoint?"
>   Monday Magazine journalist Andrew MacLeod reported that an earlier
>   presentation on obesity was given by a doctor who had received
>   funding from the soft drink lobby group Refreshments Canada. MacLeod
>   wryly noted that it was unclear "whether the ministry had anyone in
>   representing the salad industry to balance his views."
>SOURCE: Monday Magazine (Canada), September 13, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5178
>
>13. MEDICAL JOURNAL'S SPIN DOCTORS PROMOTE CONTROVERSIAL STUDIES
>http://honestmedicine.typepad.com/medical_watch/2006/07/how_jama_public.html
>   Writing on her blog "Honest Medicine," Julia Schopick points out
>   that the Journal of the American Medical Association (JAMA) used
>   video news releases (VNRs) to promote two studies that later proved
>   controversial, because the authors had neglected to disclose their
>   financial ties to pharmaceutical companies. One study concluded that
>   pregnant women risked relapsing into depression if they stopped
>   taking antidepressants. The January 2006 VNR on the study featured
>   lead author Dr. Lee Cohen, who is a "longtime consultant to three
>   antidepressant makers, a paid speaker for seven of them and has his
>   research work funded by four drug makers," reported the Wall Street
>   Journal. The other study found a link between severe migraines in
>   women and cardiovascular disease. The July 2006 VNR on that study
>   featured lead author Dr. Tobias Kurth, who "has received research
>   funding from the makers of Bayer aspirin, Tylenol and Advil, pain
>   relievers sometimes used to treat migraines," reported the
>   Associated Press. "If JAMA continues to produce and disseminate VNRs
>   ... its staff must check the financial ties of their authors prior
>   to publication," concludes Schopick.
>SOURCE: Honest Medicine blog, July 30, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5177
>
>14. STANFORD BANS DRUG COMPANY FREEBIES
>http://www.latimes.com/news/local/la-me-docs13sep13,0,6778894.story?coll=la-home-local
>   Under a tough new code of ethics all staff and students at Stanford
>   University's medical school, hospitals and clinics will not be able
>   to accept any gifts from drug company representatives. The new
>   policy comes into effect on October 1. "It's about time that this
>   happened," said Alan Cassels, coauthor with Ray Moynihan of "Selling
>   Sickness: How the World's Biggest Pharmaceutical Companies Are
>   Turning Us All Into Patients." Harvard Medical School professor
>   Jerry Avorn told the Los Angeles Times that "even if the object is
>   of trivial monetary value, it creates the notion of a friendship.
>   They wouldn't be investing in those things if there weren't a
>   payoff." Scott Lassman, a spokesperson for the drug industry's peak
>   lobbying body, the Pharmaceutical Research and Manufacturers of
>   America, complained that restrictions on sales representatives'
>   access to doctors "would be a serious mistake."
>SOURCE: Los Angeles Times, September 13, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5172
>
>15. TV NEWSROOMS AIR THE DARNDEST THINGS
>http://adage.com/mediaworks/article?article_id=111788
>   Should "viral" videos, produced and placed online by marketers but
>   circulated by amused viewers, be labeled as advertising? Commercial
>   Alert says yes, and the Center for Digital Democracy agrees that
>   "marketer-generated viral video violates consumer privacy." The
>   videos, often posted on social networking sites, "are not identified
>   as commercial speech" and it's "often difficult to establish who is
>   behind" them. On November 6, the U.S. Federal Trade Commission will
>   host hearings on "Protecting Consumers in the Next Tech-ade."
>   According to AdAge, "The biggest worry ... is that viral videos,
>   much like video news releases, are blurring ethical lines. In
>   August, a video produced by TaxBrain aired on local news broadcasts
>   in a stunning 125 U.S. markets across the country. The video showed
>   a man trying to make off with a race car before being stopped and
>   shoved to the ground by security at the racetrack. ... Tracey
>   Watkowski, assistant news director at San Francisco ABC affiliate
>   KGO, one of the stations that reported on the incident, called the
>   incident -- and the use of that type of marketing -- 'despicable.'"
>SOURCE: Advertising Age, September 11, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/5171
>
>== UPCOMING EVENTS ==
>
>1. PORTLAND - THE BEST WAR EVER
>Date: 09/20/2006 - 20:30 to 09/20/2006 - 22:00
>   Co-Author John Stauber speaking.
>         Location: Portland, OR Powell's Books
>         URL: www.powells.com/
>For the further information, visit:
>http://www.prwatch.org/node/5016
>
>2. LOS ANGELES - THE BEST WAR EVER
>Date: 09/21/2006 - 20:00 to 09/21/2006 - 22:00
>   Co-author John Stauber speaking.
>         Location: Los Angeles, CA
>         URL: www.bordersstores.com/stores/store_pg.jsp?storeID=56
>For the further information, visit:
>http://www.prwatch.org/node/5017
>
>3. CAPITOLA, CA - THE BEST WAR EVER
>Date: 09/25/2006 - 20:30 to 09/25/2006 - 22:00
>   Co-author John Stauber speaks.
>         Location: Capitola, CA
>         URL: www.capitolabookcafe.com/
>For the further information, visit:
>http://www.prwatch.org/node/5018
>
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ECREA - European Communication Research and Education Association
Postal address: ECREA - P.O. Box 106, B-1210 Brussels 21, Belgium
Email: (ecrea /at/ ulb.ac.be)
URL: http://www.ecrea.eu
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